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Sunscreen, suncream, SPF lotion or balm?
Recently, more sunscreens were pulled from shelves after failing to meet SPF standards - this time in Australia. 11 of these sunscreens are sold in NZ.
Natalie Jones
Feb 52 min read


The Truth About "Reef-Safe" Sunscreen: A Marketing Buzz-word
At Smidge, we don’t use oxybenzone and octinoxate, which means we meet the criteria many people associate with the term “reef-safe.”
But here’s the tricky part: the phrase “reef safe” is completely unregulated and can be mis-leading.
Natalie Jones
Nov 27, 20252 min read


Sunscreens Sold in NZ Fail to Meet SPF Claims — What’s Really Going On?
Recently, more sunscreens were pulled from shelves after failing to meet SPF standards - this time in Australia. 11 of these sunscreens are sold in NZ.
Natalie Jones
Nov 11, 20253 min read


Win a Summer's Worth of Smidge
Win a summer's worth of sunscreen! Summer is my favourite time of year and that's why I've decided to give our newsletter subscribers (new and existing) the chance to win a summer's worth of sunscreen!
Natalie Jones
Nov 5, 20251 min read
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