Our Story
SUN CARE WITHOUT COMPROMISE
Mission
Smidge is a social enterprise that makes skin and sun care simple, gentle on skin, and big on impact — so you can live life to the fullest with minimal impact on the environment.
Vision
Wearing sun protection can be a good experience for everyone. We imagine a future where caring for your skin also means caring for our planet and future generations.
Sustainability
The health of the planet is key to the health of all people. As children of Papatūānuku (Mother Earth), we have a responsibility to protect our planet, and Smidge contributes by giving back to local environmental programmes and championing low-impact living. Learn more.
Thanks for being on this journey with us....
NAT'S STORY
Kia ora,
As a redheaded sun worshipper who loves surfing, hiking, and diving, sunscreen is a daily essential for me. But I wanted more than just protection. I wanted something I could trust to be kind on sensitive skin, simple to use, and with minimal impact on our planet.
As a scientist and passionate conservationist, I rolled up my sleeves and turned my kitchen into a sunscreen lab. I kept it simple: just a handful of naturally-derived ingredients, packaged in plastic-free tins, and made right here in Aotearoa.
We’re here to protect people and the places we love, one smidge at a time.
- Nat, Founder and CEO (Ngā Wairiki Ngāti Apa)