Our Impact
Plastic-free Sunscreen + Sustainable Practices
Protecting the environment is at the heart of what we do — that's why we take a holistic approach to sustainability.
By choosing smidge you are…
We donate 2% of our annual revenue — not just profits — to ocean conservation and education.
This means your purchase makes a real impact. We're proud to support Blue Cradle with 1% of our revenue to grow ocean literacy, and Love Rimurimu with another 1% to help restore Aotearoa’s seaweed forests.
Conventional sunscreens are up to 70% water. Counter-intuitive? Yes, water is a precious resource and that's why Smidge doesn't contain any! This also means our products go 2-3x further than conventional sunscreen.
While you won't find palm oil listed on our ingredients, we are required to declare that some of our products MAY contain Roundtable on Sustainable Palm Oil (RSPO) certified ingredients. RSPO certification is an assurance that IF there are any traces of palm oil in our ingredients, it is produced sustainably.
Our aluminum tins are infintely recyclable, our labels are made of paper and we ship online orders in bags made from FSC recycled certified paper. The sustainability journey is a work-in-progress for us all but we continue to strive for the most sustainable option in all areas of our business.
We’ve teamed up with CarbonClick, a New Zealand company making it easy for people and businesses to help fight climate change.
CarbonClick looks like a green button at checkout. When you click it, a small contribution is added to your basket which purchases carbon offsets. These offsets reduce the environmental impact of the carbon emissions related to the purchase. CarbonClick’s offsets fund forest restoration, tree planting, and renewable energy projects around the world.
Smidge is a wāhine-led, NZ-owned and operated social enterprise protecting both people and the planet. Thanks for supporting a NZ made sunscreen business!