Find our where to buy Smidge Suncare using our store locator. Stockists Where to Buy Smidge Suncare Use the store locator below to find your closest retailer. Is your local not here? Send us an email and we will get in touch to ask them to become a stockist. North Island Northland Auckland Coromandel Peninsula Waikato Bay of Plenty Rotorua Taupō Hawke's Bay Palmerston North Wellington Northland Stockists Bin Inn Whangārei The Boat Shed Town Basin Whangārei Skin Cancer Doctors Whangārei Dive! Tutukaka Tūtūkākā Life Pharmacy Orss 48 Cameron Street Whangārei Paihia Dive Paihia The Providor's Gallery Urupukapuka Island Unichem Orss Pharmacy Dargaville 69 Victoria Street Unichem Orss Pharmacy Kaikohe Kerikeri Unichem Orss Pharmacy Tui Maunu Unichem Orss Pharmacy Maungaturoto 144 Hurndall Street Unichem Orss Pharmacy Ruakākā Marsden Point & Peter Snell Roads auckland Stockists Auckland iSite Queens Wharf Bin Inn Wholefoods Warkworth & Silverdale Commonsense Organics Mount Eden Healthcare Pharmacy Rosedale Natural Health Co Howick & Devonport Refill Nation Te Atatū Peninsula & Titirangi Green Space Waiheke Island Naturally Organic Northridge Albany & Glen Innes Organics Outwest Glen Eden Pharmacy on Hurstmere Takapuna waikato Stockists Bare Refill Grocery Hamilton Raglan Longboards Raglan (on the way to the beach) bay of plenty Stockists Be Organics 6 Tawa Street, Mount Maunganui Emroce Swimwear Pop Up Trailer (around Mount Maunganui) Mount Pharmacy 132 Maunganui Road Tay Street Store Marine Parade Mount Maunganui Bethleham Health Shop Main Road Bethleham Bin Inn Bethlehem Bethlehem Shopping Centre Gate Pa Complete Health Store Gate Pa Tauranga Simply Organic NZ Tauranga South Sustainable Pantry Waihī Nature Zone Health Shop Whakatāne Whakatāne Organics Boon Street Waihi Beach Chemist Waihi Beach rotorua Stockists Aotearoa Dive Eruera Street Millennium Hotels (coffee shop) Hinemaru Street coromandel peninsula Stockists Cathedral Cove Dive & Snorkel Hahei Earth Store Whitianga Dive Zone Whitianga Well Stocked Deli Whitianga The Family Brewery & Cafe Whenuakite Bubba's Outdoors & Hire Whangamatā Gump's Outdoors Whangamatā hawke's bay Stockists Chantal Shop Napier palmerston north Stockists Bin Inn Palmerston North Organic Buzz Broadtop Shopping Centre The Herb Farm Ashhurst wellington Pōneke Stockists Bin Inn Petone Cable Car Museum Kelburn Commonsense Organics Tory Street, Kilbernie, Lower Hutt & Kāpiti Forage Merchants of Wellington Lower Hutt Good Housekeeping Cuba Street (REFILL OPTION AVAILABLE) Nil (formally Munch Cupboard) Berhampore Paekākāriki Fruit Supply Paekākāriki Run Pōneke 1 Clyde Quay Wharf Tuatua Cafe Waterfront Wellington Museum Store  Jervois Quay Wellworks Pharmacy Taranaki Street Central North Island Stockists Bin Inn Spa Gate Shopping Centre, Taupō Earthy Foods 38 Horomatangi Street, Taupō Opus Fresh Apparel Co , Ohakune Railway Station South Island Christchurch Oamaru Dunedin Southland Christchurch Stockists Ballantynes Department Store (Gift Section) Cashel Street Unichem Cashel Pharmacy Cashel Street Frances Nation The Arts Centre oamaru Stockists Harbour Street Collective Cafe 8 Harbour Street dunedin Stockists Taste Nature 131 High Street southland Stockists Simply Eco Ashford Village Freshlink Grocer 82 Anderson Road Milford Road Merchant Te Anau Stewart Island Botanicals Main Street Online International HealthPost for all your natural healthcare needs Waste Free Home beautiful, useful and sustainable goods fiji Viani Bay Dive Resort Rainbow Reef markets + Events We will also be at some of the best markets and events this summer. Follow us on Facebook for more information.

Smidge Suncare feels great and truly works. Our natural sunscreen is SPF 40 and gentle enough for kids and sensitive skin — developed by a redhead for the harsh New Zealand conditions! We've got a new look! Seasick Sunscreen Co. is now Smidge Suncare. Shop Now Made with just seven naturally-derived ingredients. Smidge Suncare feels great and truly works. It's non-greasy, won't sting your eyes, and is gentle enough for kids and sensitive skin— developed by a redhead for the harsh New Zealand conditions! Shop Smidge. Save 10% Quick View Back to School Bundle (30g & 70g tins) Regular Price $55.49 Sale Price $50.00 Quick View SPF 40 Daily Face & Body Sunscreen Price $20.99 Quick View Smidge Gift Card Price $20.99 “As someone with fair, sensitive skin, sunscreen is a daily must for me," - Nat, Smidge Founder and CEO our story What our customers are saying "Finally, a sunscreen that ticks all the boxes! Comes in a tin so you can get every last bit of it and 100% recyclable. A tiny amount goes a very long way. Most importantly, my face doesn't break out in allergies when I put it on (unlike almost every other product)" - Saba, Verified Customer As seen in...

How to apply our sunscreen? All you need is just a smidge. How to Apply Our Sunscreen Step 1: Just a Smidge Warm a smidge (pea-sized amount) in your palms (this is enough to cover your face). Step 2: Spread Gently Spread gently across your skin - there is no need for vigorous rubbing like you do with liquid sunscreens in plastic squeezy bottles. Our sunscreen spreads easily and doesn’t leave a white cast. Step 3: Repeat Repeat the process using approximately a pea-sized amount for each body part i.e one for each arm, one for each leg and so on, until all areas of exposed skin are covered. Step 4: Re-apply Re-apply at least every 2 hours or as needed. download instructions

< Back Sunscreen That Won’t Sting Your Eyes 17 Mar 2025 If you’ve ever had sunscreen sting your eyes, you’ll know how painful it can be. Whether you're out on the water or exercising, finding a sunscreen that won’t run into your eyes when you swim or sweat is key. In this guide, we’ll explore why sunscreen can cause eye irritation and why a waterless sunscreen like Smidge is the perfect solution. Shop Now Why Does Sunscreen Sting Your Eyes? Many sunscreens contain ingredients that, when mixed with sweat or water, run into your eyes and cause burning. The main culprits include: Chemical UV filters like oxybenzone and avobenzone, which can be irritating ( National Academies of Sciences, Engineering, and Medicine, 2022 ). Water-based formulas that break down easily when exposed to sweat or water. Fragrances and preservatives , which can trigger sensitivity. What to Look for in a Sting-Free Sunscreen If you want a sunscreen that won’t sting your eyes, choose one with: ✅ Zinc oxide – a physical or mineral UV filter that provides broad-spectrum protection by reflecting and scattering UV radiation. It is photostable and generally recognised as safe, with minimal skin penetration, reducing the risk of irritation ( National Academies of Sciences, Engineering, and Medicine, 2022 ). ✅ Fragrance-free & hypoallergenic – Less chance of eye sensitivity. ✅ Waterless, oil-based formula – Unlike water-based sunscreens, an oil-based formula won’t break down with sweat or water, meaning it stays put and won’t run into your eyes. Why Smidge Sunscreen Won’t Sting Your Eyes Here’s why Smidge won’t sting your eyes: 🌿 Made with Non-nano Zinc Oxide – Smidge is a mineral sunscreen providing broad-spectrum protection without harsh UV chemicals. 🚫 No Fragrance or Irritating Additives – We keep it simple to reduce sensitivity, making it the best sunscreen for kids and adults alike. Learn more about our safe sunscreen ingredients . 💧 Waterless & Oil-Based – Unlike traditional sunscreens, Smidge doesn’t contain water, so it won’t break down when you sweat or swim. Instead, it stays put, keeping your skin protected without running into your eyes. World Champion Cyclist Joanna Sharpe Chooses Smidge Joanna Sharpe, a world champion cyclist , recently set a new world record , circumnavigating the South Island solo and unsupported. Facing relentless heat and headwinds , she needed a sunscreen that wouldn’t sting her eyes or wear off. Joanna first discovered Smidge at a summer market, where she met Smidge founder Nat while searching for a sunscreen that wouldn’t cause eye irritation when cycling and getting sweaty. After cycling 2400km over 9 days, she’s become a Smidge fan, saying: “Thanks to Smidge Suncare for preventing sunburn in all the heat – and let’s not forget the relentless headwinds!” If Smidge can stand up to the extreme conditions of a world-record cycling challenge, you can trust it to protect your eyes and skin every day! We believe that wearing sunscreen can be a good experience for everyone Sunscreen shouldn’t be a painful experience! By choosing a waterless, zinc-based, fragrance-free sunscreen like Smidge, you can enjoy all-day protection without worrying about irritation. Are you ready to make the switch? SPF 40 Daily Face & Body Sunscreen Buy Now Learn More: Sunscreen Buying Guide: Find the Best Sunscreen for You and Your Family

Latest News 17 Mar 2025 Sunscreen That Won’t Sting Your Eyes If you’ve ever had sunscreen sting your eyes, you’ll know how painful it can be. In this guide, we’ll explore why sunscreen can cause eye irritation and why a waterless sunscreen like Smidge is the perfect solution. Read more... 5 Mar 2025 How Zinc Oxide Provides Safe & Effective Sunscreen SPF Protection Our SPF 40 sunscreen is powered by non-nano zinc oxide—giving you safe, effective protection without irritation. Read more... 18 Feb 2025 Zinc Sunscreens are Best for Sensitive Skin Has Smidge made a difference for your skin? Learn why zinc sunscreens are best for sensitive skin. Read more... 3 Feb 2025 Is Smidge Sunscreen Reef Safe? At Smidge, we focus on transparency and emphasise the tangible steps we take to reduce our environmental impact. Read more... 19 Jan 2025 Sunscreen Buying Guide: Find the Best Sunscreen for You and Your Family With so many options available, it can be overwhelming to find the right sunscreen for you and your family. To make things easier, we’ve created a handy guide to help you select the best sunscreen for every need. Read more... 17 Dec 2024 A Guide to Vegan Sunscreen At Smidge, we believe that sun protection should align with your values. That’s why our vegan Daily Face and Body Sunscreen is formulated without any animal-derived ingredients or testing on animals. Read more... 2 Dec 2024 Eczema and Sunscreen: What Sunscreen Can I Use If I Have Eczema? Smidge Suncare is designed to be gentle, effective, and suitable for sensitive and eczema-prone skin. Read more... 18 Nov 2024 Safe Sunscreen Ingredients: Why we use just 7 ingredients in Smidge Find out about the 7 ingredients we use in Smidge — an ideal choice for anyone looking for a safer alternative to conventional sunscreens. Read more... 6 Nov 2024 Everything You Need to Know About Sunscreen SPF Here’s everything you need to know about SPF, why Smidge is SPF 40, and how to make the most of your sun protection. Read more... 22 Oct 2024 Welcome to Smidge Suncare: Same Great Sunscreen, Fresh New Look We’re excited to introduce just a smidge, of something new, whilst keeping everything you love. Seasick Sunscreen has evolved into Smidge Suncare, with the same trusted sunscreen but a fresh look and name. Read more... 20 Sept 2023 Zinc sunscreens: how they work and why to use them. There are so many types of sunscreen available that choosing one can be seriously confusing. Zinc-based sunscreens have gained significant popularity in recent years. Read more... 6 Sept 2023 4 reasons why people avoid wearing sunscreen. New Zealand has the highest melanoma rate in the world and sunscreen is an important part of protecting yourself against skin cancer. So why are so many people avoiding wearing sunscreen? Read more... 23 Aug 2023 What is Octocrylene and why we avoid it in our sunscreen. Octocrylene is a chemical UV filter: here's why you will never find it in our sunscreens. Read more... 27 Mar 2023 When should I wear sunscreen in New Zealand? The short answer is yes, you need to wear sunscreen year-round in Aotearoa New Zealand due to the high intensity of our UV rays. Even in Autumn and Winter. Read more... 26 Oct 2022 How to stop getting sunburnt so easily. As the founder of a sunscreen company, I probably shouldn't admit to getting burnt...but even I make bad judgements when it comes to adequately protecting my fair skin from the harsh New Zealand sun - especially at the start of every summer! Read more... 8 Sept 2022 The new Sunscreen NZ regulations explained. Shocking but true - sunscreens being sold in New Zealand have not needed to be independently tested or certified for SPF claims before now. Read more... 28 Aug 2022 Can you recycle plastic sunscreen bottles? 8 million tonnes of plastic enters the ocean every year and over 40% of plastic comes from product packaging. Read more... 17 Aug 2022 Reef safe sunscreen: false claims and certifications explained. Even if a sunscreen is labeled as "reef safe" there's no guarantee that it actually won't harm the corals, fish and other marine life. This is because there is no regulation when it comes to marketing a product as reef safe. Read more... 16 Jul 2022 The difference between sunscreen, sunblock and suncream. The terms sunscreen, sunblock and suncream are often used interchangeably. But do they actually mean the same thing? Read more... 11 Jul 2022 Natural sunscreen: Is it really 100% natural and chemical free? With the rising demand for sunscreen made without 'chemical' UV filters, many sunscreen brands are claiming to be 100% natural and chemical free. Unfortunately, it is just marketing bullsh*t. Read more...

< Back How Zinc Oxide Provides Safe & Effective Sunscreen SPF Protection 5 Mar 2025 Not all sunscreens are created equal—especially when it comes to sensitive skin. If you’ve ever experienced stinging, redness, or breakouts after applying sunscreen, you’re not alone. Many sunscreens rely on chemical UV filters that can irritate the skin and even disrupt hormones. These ingredients can be absorbed through the skin. “In recent years, studies have also raised concerns about endocrine-disrupting effects of three ingredients: homosalate, avobenzone and oxybenzone ( EWG 2025 ). The good news? There’s a better way to protect your skin—with zinc oxide. Shop Now How Sunscreens Achieve SPF Protection SPF (Sun Protection Factor) measures how well a sunscreen shields your skin from harmful UVB rays —the type of radiation that causes sunburn and skin damage. The higher the SPF, the greater the protection (as long as the sunscreen is being applied properly and re-applied regularly): SPF 15 blocks 93% of UVB rays SPF 30 blocks 97% of UVB rays SPF 50 blocks 98% of UVB rays No sunscreen provides 100% protection! SPF 30 is widely recommended by New Zealand dermatologists as the minimum for daily use—especially given NZ’s harsh UV conditions. But how a sunscreen provides that protection makes all the difference. The Difference between chemical and mineral sunscreens Chemical sunscreens (like oxybenzone and octinoxate) absorb into the skin and soak up UV radiation (EWG 2025). M any people find that chemical sunscreens lead to painful skin irritation, redness, and breakouts, especially for those with sensitive or eczema-prone skin (learn more about sunscreen for sensitive skin ). Mineral sunscreens, like zinc oxide, form a protective barrier on the skin's surface that primarily absorbs UV rays, despite the common belief that zinc works solely by reflecting or scattering sunburn-causing ultraviolet radiation ( Cole et al. 2015 ). Zinc Oxide is the best SPF ingredient for sensitive skin - it’s often found in nappy rash creams and is safe for babies and children ( Dermaltherapy 2025 ). Smidge: Sunscreen That Puts Skin First At Smidge, we believe sun protection should and can be a good experience for everyone. That’s why our SPF 40 sunscreen is powered by non-nano zinc oxide—giving you safe, effective protection without irritation. 💙 No chemical UV filters 💙 Fragrance free 💙 Lightweight, non-greasy formula SPF 40 Daily Face & Body Sunscreen Buy Now Discover More: Our 7 Safe Sunscreen Ingredients

< Back What is Octocrylene and why we avoid it in our sunscreen. 23 Aug 2023 Octocrylene is a chemical UV filter: here's why you will never find it in our sunscreens. Conventional sunscreens often contain chemical UV filters like Octocrylene, which some research has demonstrated the potential negative effects on human health and marine ecosystems . A t Seasick Sunscreen Co, our commitment to protecting both you and the ocean has led us to formulate a mineral sunscreen with just 7 naturally-derived ingredients and no chemical UV filters. In this blog post, we will delve into what Octocrylene is and why it will never be used in our sunscreen . Understanding Octocrylene at a Glance: Octocrylene is: a synthetic compound commonly used as an active ingredient in sunscreens protects the skin from UV radiation (primarily UVB). also used in lip balms creams, makeup and plastic packaging. Basically, octocrylene is commonly used in sunscreen as it helps to prevent sunburn . Health Concerns of Octocrylene from Sunscreen While it effectively shields the skin from sunburn, Octocrylene has come under scrutiny due to its potential to interact with other chemical filters and create harmful by-products when exposed to sunlight. Additionally, Octocrylene has been linked to skin irritation and may have adverse effects on the endocrine system . Smidge Suncare was developed by an eczema sufferer - so we understand the painful irritations that most sunscreens can cause and are committed to making sunscreen products that are safe, effective, and gentle on sensitive skin. Research has suggested that Octocrylene can penetrate the skin and may accumulate in the body over time. The gradual accumulation of octocrylene (bioaccumulation) in fish and other seafood may also affect human health by altering your metabolism ( Ko et al. 2022 ). Environmental Impact of Octocrylene from Sunscreen One of the main reasons we steer clear of Octocrylene in our sunscreen is its detrimental impact on marine ecosystems. When people swim in the ocean wearing sunscreens containing Octocrylene, the compound leaches into the water, posing a serious threat to marine ( Schneider & Lim, 2019 ). Due to its extensive use in sunscreen and other cosmetics, a significant level of octocrylene is detected in marine and freshwater environments . 14,000 tonnes of sunscreen is estimated to enter the ocean each year ( Downs 2016 ) Studies have shown that chemical UV filters such as octocrylene have "been found in a range of species worldwide including shrimp, sea urchin, clams, mussels, corals, fish, sea turtles, dolphins and in the eggs of seabirds" ( Lebaron 2022 , pg 24). What Makes Our Sunscreen Different At Seasick Sunscreen Co, we take pride in our dedication to creating high-quality sunscreen products that offer broad-spectrum protection without the use of harmful chemical filters like Octocrylene. Instead, we rely on a mineral UV filter, non-nano zinc oxide which are safer alternatives for both your skin and the environment. These mineral filters work primari ly by absorbing UV rays ( Cole et al. 2016 ), ensuring you stay protected while minimising the risk of any adverse effects. We hope this blog post helps you make an informed choice about the sunscreen that you choose to use on yourself and your family. By opting for sunscreen products that avoid chemical UV filters like Octocrylene, you can protect your skin while doing the things that you love. Shop Smidge Suncare SPF40 Sunscreen References Cole, C., Shyr, T., & Ou‐Yang, H., 2016. Metal oxide sunscreens protect skin by absorption, not by reflection or scattering. Photodermatology, photoimmunology & photomedicine, 32(1), 5-10. Available from: https://onlinelibrary.wiley.com/doi/full/10.1111/phpp.12214 Downs, C.A., Kramarsky-Winter, E., Segal, R., Fauth, J., Knutson, S., Bronstein, O., Ciner, F.R., Jeger, R., Lichtenfeld, Y., Woodley, C.M. and Pennington, P., 2016. Toxicopathological effects of the sunscreen UV filter, oxybenzone (benzophenone-3), on coral planulae and cultured primary cells and its environmental contamination in Hawaii and the US Virgin Islands. Archives of environmental contamination and toxicology, 70, pp.265-288. Available from: https://link.springer.com/article/10.1007/s00244-015-0227-7 Ko, H., An, S., Ahn, S., Park, I.G., Gong, J., Hwang, S.Y., Oh, S., Ki, M.W., Jin, S.H., Choi, W.J. and Noh, M., 2022. Sunscreen filter octocrylene is a potential obesogen by acting as a PPARγ partial agonist. Toxicology letters, 355, pp.141-149. Available from https://www.sciencedirect.com/science/article/pii/S0378427421009012 Lebaron, P., 2022. UV filters and their impact on marine life: State of the science, data gaps, and next steps. Journal of the European Academy of Dermatology and Venereology, 36, pp.22-28. Available from: https://onlinelibrary.wiley.com/doi/full/10.1111/jdv.18198 Schneider, S.L. and Lim, H.W., 2019. Review of environmental effects of oxybenzone and other sunscreen active ingredients. Journal of the American Academy of Dermatology, 80(1), pp.266-271. Available from https://www.sciencedirect.com/science/article/pii/S0190962218321893

< Back Zinc Sunscreens are Best for Sensitive Skin 18 Feb 2025 Zinc sunscreens are best for Sensitive Skin Is Smidge the best sunscreen for your sensitive skin? We’d love to hear from you! If you’ve tried Smidge, leave a review and help others discover a sunscreen that truly works for sensitive skin. Tell Us What You Think Why Zinc Oxide Sunscreen is Best for Sensitive Skin Zinc oxide is a natural mineral filter that sits on top of the skin, providing broad-spectrum protection against both UVA and UVB rays. Unlike chemical sunscreens, zinc forms a protective barrier without absorbing into the skin, making it a gentler option for those prone to irritation or allergies. Top Tip: Choosing a sunscreen free from artificial fragrances, parabens, and harsh preservatives can help reduce the risk of irritation. Zinc vs. Chemical Sunscreens Most conventional sunscreens contain chemical UV filters like oxybenzone and octocrylene, often paired with artificial fragrances and preservatives—common triggers for skin irritation (Keyes et al. 2019) . For babies under six months and those with sensitive skin, dermatologists recommend avoiding chemical sunscreens altogether ( The Australasian College of Dermatologists 2022 ) . Smidge is formulated without harsh chemicals, making it safe for sensitive, eczema-prone, and children's skin. With SPF 40 broad-spectrum protection, it shields your skin without causing irritation. ⭐️ So great for my skin! – Michael, Verified Buyer "For years, I battled rosacea and struggled to find a sunscreen that didn’t cause irritation. Chemical sunscreens always made it worse. Smidge is the ONLY product that doesn’t wreak havoc on my skin. In fact, I use it to calm my skin when it flares up. Such an amazing product!" The Smidge Sunscreen Story “I suffered from painful eczema as a child and remember how sunscreen would sting and burn my skin.” Coming from a family of eczema sufferers, Natalie (Founder of Smidge) made sure her first test subjects were her sister and cousins, whose young children also had sensitive skin. Smidge passed the test, and six years later, it’s now available in pharmacies and health stores, earning a reputation as the best sunscreen for sensitive skin. SPF 40 Daily Face & Body Sunscreen Buy Now Learn More: What Sunscreen Can I Use If I Have Eczema?

< Back A Guide to Vegan Sunscreen 17 Dec 2024 A Guide to Vegan Sunscreen Smidge Suncare Vegan & Cruelty-free At Smidge, we believe that sun protection should align with your values. That’s why our vegan Daily Face and Body Sunscreen is formulated without any animal-derived ingredients or testing on animals. It’s our way of ensuring that protecting your skin and the planet can go hand-in-hand. What Is Vegan Sunscreen? Vegan sunscreen is free from animal-derived ingredients and is not tested on animals. Many conventional sunscreens include ingredients like: Beef tallow: Used in some moisturisers as a fatty base. Beeswax: A common thickener and water-repellent. Sheep lanolin: Derived from wool, often added for its emollient properties. At Smidge we use vegan ingredients instead to offer a completely plant-based, ethical option for sun protection: Shea butter instead of beef tallow Candelilla Wa x instead of beeswax Coconut oil instead of sheep lanolin Smidge Suncare: Certified Vegan and Proud Member of the Vegan Society NZ Smidge Suncare is proudly certified by the Vegan Society of New Zealand . This ensures our products meet strict standards for being free of animal products and cruelty-free. Our commitment doesn’t stop there. Our vegan sunscreen is also packaged in recyclable aluminium tins and our formulas are made right here in Aotearoa New Zealand, minimising our carbon footprint. Meet Our Vegan Ambassador: Paula’s Life Paulas.life , our Smidge Vegan Ambassador, embodies everything we stand for. Living in sunny Northland, Paula spends her days running, walking, and enjoying the beach—all while keeping her skin protected with Smidge. Whether you’re active like Paula or simply enjoy soaking up the sun responsibly, Smidge is the perfect choice. Vegan, Cruelty-Free, or Animal-Friendly: What’s the Difference? With so many labels in the cosmetics industry, it’s easy to get confused. Here’s what they mean: Vegan: Free from animal-derived ingredients. Cruelty-Free/Animal-Friendly: Indicates no animal testing, though it doesn’t necessarily mean the product is vegan. Not Tested on Animals: In New Zealand, cosmetics testing on animals has been banned since 2015 ( Consumer NZ, 2023 ). How Does Smidge Test Its Products? Our sunscreen undergoes rigorous SPF testing on willing human participants . At Dermatest Labs in Australia, we evaluate our formulas under controlled conditions to ensure SPF and broad-spectrum protection against UVA and UVB rays. Rest assured, no animal testing takes place. 3 Tips on How to Shop for Vegan Sunscreen and Skincare Buy NZ Made: Animal testing is banned for cosmetics made in Aotearoa. Check Ingredients: Look for common animal-derived ingredients and only buy products that align with your values. Research Brands: check that brands that are claiming to be vegan or cruelty-free are affiliated with or have certifications from regulatory bodies such as Vegan Society of New Zealand. Smidge makes it simple—our vegan sunscreen ticks all the boxes, offering a high-performing, and ethical option for your skincare routine. Make the switch to Smidge vegan sunscreen today and experience sun protection that’s as kind to the planet as it is to your skin. 💛 Buy Now Learn More: Our 7 Safe Sunscreen Ingredients

< Back Welcome to Smidge Suncare: Same Great Sunscreen, Fresh New Look 22 Oct 2024 Kia ora! We’re excited to introduce just a smidge, of something new, whilst keeping everything you love. Seasick Sunscreen has evolved into Smidge Suncare, with the same trusted sunscreen but a fresh look and name. SPF 40 Daily Face Sunscreen Buy Now What’s Changed? We’ve refreshed our look to better reflect our brand’s values—simple, effective protection that’s easy on the earth. While you might notice a few updates to our name and packaging, rest assured, it’s the same high-quality sunscreen, designed with love and care, that’s been keeping your skin protected. Smidge Suncare is now on sale in over 50 retailers across Aotearoa New Zealand including some of your favourite health stores, eco shops and more recently, pharmacies! Find your nearest stockist of Smidge Suncare. Seasick Sunscreen has become Smidge Suncare You might be wondering, why Smidge? The name captures the heart of what we do—it’s all about doing more with less. Just a smidge of our sunscreen is all you need for powerful protection, thanks to our compact, easy-to-carry tins and effective formulations. We also believe in doing all that we can to reduce our impact on the planet. From our sustainably-sourced ingredients to our commitment to plastic-free packaging, everything we do is aimed at reducing waste and minimising our environmental footprint. Every smidge makes a difference, and that’s why we’re proud to continue donating 2% of revenue to ocean conservation. Learn more about the regeneration of seaweed forests supported through purchase! https://www.loverimurimu.org/ Smidge Suncare Product Range If you loved Seasick Sunscreen’s SPF 40 Daily Face and Body Sunscreen, you’ll be happy to know that the formula you trust hasn’t changed. It’s still the same broad-spectrum protection, gentle on sensitive skin, and packed with naturally derived ingredients—perfect for everyday wear. The only change? The name and packaging! It’s now called Daily Face Sunscreen as we prepare to launch a new product that will make it even easier to protect your body, too. Who’s Behind Smidge Suncare? As we step into this exciting new phase, I’d like to reintroduce myself. Kia ora, I’m Nat, the founder of Smidge Suncare (previously Seasick Sunscreen Co.). I began creating my own sunscreen after struggling to find a product that was both effective and gentle on my sensitive skin—without harsh chemicals or unnecessary plastic waste. Smidge Suncare is proudly wāhine-led, and all of our products are still made right here in Aotearoa New Zealand. Our packaging remains plastic-free, and our shipping materials are FSC Certified , keeping our commitment to sustainability at the heart of everything we do. Thank you for being part of the journey! Save 15% on Our Old Branding As we make way for our fresh new Smidge packaging, we’re offering you a chance to stock up on our Seasick Sunscreen branded products at a great discount. From now until November 7th, you can get 15% off your purchase using the code 15OFF at checkout. Same great sunscreen, just the old branding! SPF 40 Daily Face Sunscreen Buy Now Travel Bundle (30g and 70g tins) Buy Now

< Back Is Smidge Sunscreen Reef Safe? 3 Feb 2025 Is Smidge Sunscreen Reef Safe? Is Smidge sunscreen reef safe? Great question! The term reef safe can be a bit misleading—it’s not a regulated label and is often used for greenwashing. At Smidge, we focus on transparency and emphasise the tangible steps we take to reduce our environmental impact. Read on to learn more. Shop Now What Does Reef Safe Sunscreen Mean? In 2021, Hawaii passed a law ( bill SB2571 ) banning the sale of sunscreens containing oxybenzone and octinoxate, two chemical UV filters shown to harm coral reefs. For sunscreen to be considered reef safe or reef friendly, brands should exclude ingredients known for their toxicity to marine life. At Smidge, we do not use oxybenzone or octinoxate—the two key ingredients banned under Hawaii’s Safe Sunscreen Bill. While this means we meet the criteria often associated with the term reef safe, we avoid using it loosely. Why? Because the term ‘reef safe’ is frequently misused in greenwashing. For instance, does simply removing harmful ingredients while packaging products in plastic truly make a sunscreen reef safe? We don’t think so. “Of course, the best chance coral reefs have of survival is to slow the progress of climate change”- Smithsonian, 2022 More importantly, the leading threat to coral reefs isn’t sunscreen toxicity—it’s climate change. That’s why Smidge focuses on broader, meaningful sustainability efforts. Smidge Approach to Sustainability Protecting the environment is at the heart of Smidge. Here’s what we do to make a difference: ✅ Support ocean conservation: 2% of your purchase is donated to ocean conservation. ✅ Say no to plastic: We use plastic-free, recyclable packaging and FSC-certified shipping materials. ✅ Reduce our carbon footprint: Smidge sunscreen is made locally in New Zealand, reducing transport emissions. ✅ Save water: Smidge doesn't contain any of this precious resource! Make every Smidge count! Our waterless formulas last 2–3x longer than conventional sunscreens, proving that less is more—better for you and better for the planet. Want to learn more? Check out our Our Impact page. SPF 40 Daily Face & Body Sunscreen Buy Now Learn More: Our 7 Safe Sunscreen Ingredients

< Back Eczema and Sunscreen: What Sunscreen Can I Use If I Have Eczema? 2 Dec 2024 Finding the right sunscreen for eczema-prone skin can be challenging. As someone who grew up with eczema, I remember the painful sting and irritation that sunscreen often caused, leaving me reluctant to wear it and, unfortunately, dealing with sunburns as a result. This experience motivated me to create Smidge Suncare—a sunscreen designed to be gentle, effective, and suitable for sensitive and eczema-prone skin. Today, many people in my extended family still deal with eczema, and my goal is to make sun protection a positive, comfortable experience for everyone. Shop Smidge Sunscreen Why Sunscreen Often Aggravates Eczema Eczema makes the skin more sensitive and reactive to certain ingredients, including those commonly found in sunscreens. Ingredients such as chemical UV filters, fragrances, and preservatives can trigger flare-ups and cause stinging or itching. For people with eczema, it’s important to choose a sunscreen formulated with minimal, gentle ingredients. Choosing the Best Sunscreen for Eczema-Prone Skin For those with eczema, mineral or “physical” sunscreens are often the best choice (Source: Eczema Association of New Zealand ). Mineral sunscreens use ingredients like zinc oxide to physically block UV rays, rather than absorbing them into the skin like chemical sunscreens. These mineral filters tend to be less irritating, as they sit on top of the skin and don't usually trigger sensitivities. Smidge Suncare is a mineral sunscreen made with non-nano zinc oxide, which provides broad-spectrum SPF 40 protection without any chemical UV filters. You can learn more about our safe sunscreen ingredients here. “This sunscreen has helped my face heal and has completely healed the eczema on my hand.” - Elaine “My husband has really sensitive skin, and we struggle to find sunscreen he can wear. This product has been amazing—he hasn't had any reactions, and it actually feels really nice to wear.” - Mikaela What Sunscreens to Avoid if You Have Eczema When choosing a sunscreen for eczema-prone skin, it’s essential to avoid certain ingredients commonly found in almost all sunscreens. 1. Chemical UV Filters: Avoid sunscreens containing ingredients like octinoxate, and oxybenzone (or benzophenone-3), which are often irritating and can worsen eczema symptoms (Source: National Eczema Association, 2023 ). Octocrylene is another sunscreen ingredient that has been found to cause photoallergic contact dermatitis (Source: De Groot and Roberts, 2013) and is commonly found in a large number of sunscreens in New Zealand. 2. Fragrances: Even natural ones, can cause flare-ups for people with eczema. Why Smidge Suncare Is a Great Choice for Families Smidge Suncare is designed to be gentle and non-irritating, making it a fantastic option for the whole family—even for those without eczema. Many parents find Smidge a go-to sunscreen because of its family-friendly, gentle formulation: “My toddler used to run away when I tried to put on sunscreen, but because Smidge looks like face cream, she’ll happily sit still and put it on herself.” - Shaani, mum of 4 Smidge is easy to apply on both the face and body and is available in compact tins, which are great for carrying on the go. Video: how to apply our sunscreen. Finding Your Best Sunscreen for Eczema We believe that applying sunscreen should be a comfortable experience for everyone, without the stinging eyes, irritation, or reactions that so many people with sensitive skin experience. Eczema shouldn’t stop you from getting the protection you need. By choosing a mineral sunscreen with simple, gentle ingredients, you can help protect your skin from sun damage without triggering flare-ups. Smidge Suncare is proud to offer a safe, effective sunscreen solution for people with eczema and sensitive skin. Shop Now Learn More: Our 7 Safe Sunscreen Ingredients References: De Groot AC, Roberts DW. Contact and photocontact allergy to octocrylene: A review. Contact Dermatitis. 2014;70(4):193-204.doi: 10.1111/cod.122