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Latest News 15 Apr 2025 Sunscreen That Funds Ocean Conservation Every time you choose Smidge, you're doing more than protecting your skin — you're also helping protect the moana. Read more... 1 Apr 2025 Why Are Skin Cancer Rates So High in New Zealand? New Zealand has some of the highest skin cancer rates in the world. Understanding why this is the case can help us make informed choices to protect ourselves and our whānau from the harmful effects of UV radiation. Read more... 18 Mar 2025 Sunscreen That Won’t Sting Your Eyes If you’ve ever had sunscreen sting your eyes, you’ll know how painful it can be. In this guide, we’ll explore why sunscreen can cause eye irritation and why a waterless sunscreen like Smidge is the perfect solution. Read more... 6 Mar 2025 How Zinc Oxide Provides Safe & Effective Sunscreen SPF Protection Our SPF 40 sunscreen is powered by non-nano zinc oxide—giving you safe, effective protection without irritation. Read more... 18 Feb 2025 Zinc Sunscreens are Best for Sensitive Skin Has Smidge made a difference for your skin? Learn why zinc sunscreens are best for sensitive skin. Read more... 4 Feb 2025 Is Smidge Sunscreen Reef Safe? At Smidge, we focus on transparency and emphasise the tangible steps we take to reduce our environmental impact. Read more... 20 Jan 2025 Sunscreen Buying Guide: Find the Best Sunscreen for You and Your Family With so many options available, it can be overwhelming to find the right sunscreen for you and your family. To make things easier, we’ve created a handy guide to help you select the best sunscreen for every need. Read more... 18 Dec 2024 A Guide to Vegan Sunscreen At Smidge, we believe that sun protection should align with your values. That’s why our vegan Daily Face and Body Sunscreen is formulated without any animal-derived ingredients or testing on animals. Read more... 3 Dec 2024 Eczema and Sunscreen: What Sunscreen Can I Use If I Have Eczema? Smidge Suncare is designed to be gentle, effective, and suitable for sensitive and eczema-prone skin. Read more... 19 Nov 2024 Safe Sunscreen Ingredients: Why we use just 7 ingredients in Smidge Find out about the 7 ingredients we use in Smidge — an ideal choice for anyone looking for a safer alternative to conventional sunscreens. Read more... 7 Nov 2024 Everything You Need to Know About Sunscreen SPF Here’s everything you need to know about SPF, why Smidge is SPF 40, and how to make the most of your sun protection. Read more... 23 Oct 2024 Welcome to Smidge Suncare: Same Great Sunscreen, Fresh New Look We’re excited to introduce just a smidge, of something new, whilst keeping everything you love. Seasick Sunscreen has evolved into Smidge Suncare, with the same trusted sunscreen but a fresh look and name. Read more... 2 May 2025 Zinc sunscreens: how they work and why to use them. There are so many types of sunscreen available that choosing one can be seriously confusing. Zinc-based sunscreens have gained significant popularity in recent years. Read more... 6 Sept 2023 4 reasons why people avoid wearing sunscreen. New Zealand has the highest melanoma rate in the world and sunscreen is an important part of protecting yourself against skin cancer. So why are so many people avoiding wearing sunscreen? Read more... 23 Aug 2023 What is Octocrylene and why we avoid it in our sunscreen. Octocrylene is a chemical UV filter: here's why you will never find it in our sunscreens. Read more... 28 Mar 2023 When should I wear sunscreen in New Zealand? The short answer is yes, you need to wear sunscreen year-round in Aotearoa New Zealand due to the high intensity of our UV rays. Even in Autumn and Winter. Read more... 27 Oct 2022 How to stop getting sunburnt so easily. As the founder of a sunscreen company, I probably shouldn't admit to getting burnt...but even I make bad judgements when it comes to adequately protecting my fair skin from the harsh New Zealand sun - especially at the start of every summer! Read more... 8 Sept 2022 The new Sunscreen NZ regulations explained. Shocking but true - sunscreens being sold in New Zealand have not needed to be independently tested or certified for SPF claims before now. Read more... 28 Aug 2022 Can you recycle plastic sunscreen bottles? 8 million tonnes of plastic enters the ocean every year and over 40% of plastic comes from product packaging. Read more... 17 Aug 2022 Reef safe sunscreen: false claims and certifications explained. Even if a sunscreen is labeled as "reef safe" there's no guarantee that it actually won't harm the corals, fish and other marine life. This is because there is no regulation when it comes to marketing a product as reef safe. Read more...

< Back When should I wear sunscreen in New Zealand? 28 Mar 2023 Avoid skin damage by wearing sunscreen in Autumn and Winter. The short answer is yes, you need to wear sunscreen year-round in Aotearoa New Zealand due to the high intensity of our UV rays. Even in Autumn and Winter. On Thursday March 16th between 11:30-3:30 the UV index was between 6-8 which is categorised as High ( Niwa, Today's UV Index ) . According to Dr Richard McKenzie, a NIWA scientist, " when the UV index is 3 that means, for a fair-skinned person, about an hour before you get skin damage . If the UV index is twice as big – 6, it's going to be half an hour, 12, [it's going to be] quarter of an hour " ( RNZ 2018 ). As a fair-skinned redhead, I know for a fact that I would be beetroot red after 30 mins to one hour outside on an Autumn day like today (March 16th 2023, UV index 6-8). How Much Sunscreen Do You Need? Conventional sunscreens have a LOT of water in them so you need to apply at least 1 tsp per body part to get adequate coverage. Seasick Sunscreen contains no water so a little bit goes a long way. We recommend starting with a good pea-sized blog for your face and going from there. How Often Should Your Reapply Sunscreen? This really depends on your own skin tone and what you are doing - for example are you swimming lots and then towel drying? If so then you should reapply more often. It is recommended to reapply all types of sunscreen every 2 hours however, this is unlikely to actually happen, especially in Autumn and Winter. If you are like me, I apply sunscreen first thing in the morning, sometimes under makeup and then go about my busy day....If I am lucky, I will reapply sunscreen to my face, neck and shoulders when sitting outside at lunch time or in the afternoon on a sunny day. Shop Smidge Suncare SPF40 Sunscreen References Niwa. Today's UV Index. https://niwa.co.nz/our-services/online-services/uv-and-ozone/todays-uv-index Skin cancer science: Sunscreen in winter urged as study reveals flaws in UV advice. RNZ Nine to Noon. 18 September 2018. Available from https://www.rnz.co.nz/national/programmes/ninetonoon/audio/2018663002/skin-cancer-science-sunscreen-in-winter-urged-as-study-reveals-flaws-in-uv-advice

< Back Zinc sunscreens: how they work and why to use them. 2 May 2025 This blog was updated on May 2, 2025. Everything you need to know about zinc sunscreens. There are so many types of sunscreen available that choosing one can be seriously confusing. Zinc-based sunscreens have gained significant popularity in recent years. In this blog post, we'll explore how zinc sunscreens work, their advantages over other types, and why you should use them in your sun protection regimen. Zinc Oxide in Sunscreen Zinc oxide is a mineral compound derived from zinc, which is a naturally occurring element. Zinc is added to a sunscreen formulation to provide broad spectrum protection against UVA and UVB rays. For most people, zinc conjures up images of surfers and cricket players with a white layer of sunscreen smeared thickly across their face. Thankfully, it is possible to make a zinc sunscreen that doesn’t leave the white cast on your skin (which is exactly what we have done). How Zinc Oxide Sunscreen Works Unlike chemical sunscreens that are absorbed into the skin, zinc oxide sits on top, forming a protective layer. When UV rays reach this layer, zinc oxide acts as a filter—protecting the skin primarily by absorbing ultraviolet radiation ( Cole et al. 2016 ). While reflection and scattering do occur, they contribute minimally compared to absorption, which provides the majority of UV protection in mineral sunscreens. No sunscreen blocks 100% of UV rays. This is one reason the term ‘sunblock’ is falling out of favour—it implies complete blockage, which isn’t accurate - learn more about sunscreen versus sunblock . Our Sunscreen Rubs in Clear Zinc has long been used by hardcore outdoors people for its superior sun protection qualities. Traditionally, it's made into a thick paste which stays on for hours in the water or when sweating and as well as protecting against UV rays, it also creates a physical barrier trapping moisture and protecting against salt and wind. However, having the white ghost look isn’t for everyone. Few people want a thick white paste smeared on their face and body when sunbathing or applied under makeup on a daily basis. That's why we expertly formulated a zinc sunscreen that rubs in well and doesn't leave a white cast . Are nanoparticles safe in sunscreen? Firstly, what on earth are nano-particles? They are ultra-fine particles of zinc or titanium dioxide that are added to sunscreens to provide SPF protection. Nano particles are smaller than non-nano zinc (non-nano zinc is what we use in our sunscreen). Zinc oxide is a common ingredient in 'natural sunscreen' but concerns have been raised about the safety of its nanoparticle (NP) form. Drawing on the best available evidence, sunscreen containing nanoparticles appears to be safe and do not pose a risk. However, we continue to monitor research. “Repeated application of ZnO-NPs to the skin, as used in global sunscreen products, appears to be safe, with no evidence of ZnO-NP penetration into the viable epidermis nor toxicity in the underlying viable epidermis” (Mohammed et al. 2019). While research shows that zinc nanoparticles do not penetrate the skin there is some evidence that titanium dioxide nano-particles may be absorbed systemically Adler and DeLeo (2020). Titanium dioxide is another mineral UV filter commonly used in natural sunscreens. We do not use titanium dioxide in our products. Are nano-particles safe for marine life? Research shows that zinc oxide nano-particles caused coral bleaching under controlled conditions (Adler and DeLeo 2020). However, available data may not adequately account for realistic reef conditions and UV filter concentrations. How Sunscreen Impacts the Ocean In areas where there are lots of swimmers and snorkelers, sunscreen washes off people's bodies and can reach such high concentrations that the sunscreen chemicals are toxic to marine life . Honestly though, sunscreen is just a tiny drop in the sea when it comes to threats to the ocean. Climate change is the predominant driver of coral reef bleaching. Plastic production has a huge carbon footprint and is a significant source of ocean pollution. Here's why our sunscreen is plastic-free : On average, the initial production process produces about 6kg of CO2 per 1kg of plastic. 8 million tonnes of plastic pollution enters the ocean each year. Just under half of plastic comes from product packaging. Instead of using plastic, we package our sunscreen in aluminium tins that are infinitely recyclable. Aluminium is so recyclable that nearly 75 percent of all the aluminium ever produced is still in use today. You can keep your tin in circulation by wiping out your empty tin and popping into your recycling bin. Are chemical sunscreens or mineral sunscreens better? There are many advantages of using a zinc sunscreen. Here are 3 of the main reasons we recommend using a mineral sunscreen instead of chemical - Gentle on the skin: Zinc oxide is considered to be non-irritating and suitable for all skin types, including sensitive skin. Unlike some chemical sunscreens, zinc oxide is less likely to cause skin irritation, making it an ideal choice for individuals with delicate or reactive skin. Immediate protection: Zinc sunscreens start working as soon as they are applied to the skin. There's no need to wait for any chemical reactions to take place, unlike some chemical sunscreens that require approximately 20 minutes to become effective. Stability: Zinc sunscreens maintains their effectiveness over time, providing reliable protection throughout sun exposure. Chemical sunscreens tend to degrade which is one of the reasons many sunscreen brands fail to meet their SPF claims. Shop Smidge Suncare SPF40 Sunscreen References Adler, B.L. and DeLeo, V.A., 2020. Sunscreen Safety: a Review of Recent Studies on Humans and the Environment. Curr Derm Rep 9, 1–9. Cole, C., Shyr, T., & Ou‐Yang, H., 2016. Metal oxide sunscreens protect skin by absorption, not by reflection or scattering. Photodermatology, photoimmunology & photomedicine, 32(1):5-10. Mohammed, Y. H., Holmes, A., Haridass, I. N., Sanchez, W. Y., Studier, H., Grice, J. E., H., Benson & Roberts, M. S., 2019. Support for the safe use of zinc oxide nanoparticle sunscreens: lack of skin penetration or cellular toxicity after repeated application in volunteers. Journal of Investigative Dermatology, 139(2):308-315.

< Back Safe Sunscreen Ingredients: Why we use just 7 ingredients in Smidge 19 Nov 2024 When choosing a sunscreen, understanding what the ingredient list is can make all the difference in finding a product that’s safe, effective, gentle on sensitive skin and better for the planet. Here, we break down the 7 ingredients we use in Smidge — an ideal choice for anyone looking for a safer alternative to conventional sunscreens. Chemical Vs “Natural” Sunscreen Firstly, it’s important to know there are 2 types of sunscreen: chemical and mineral (or “natural”). Most sunscreens rely on chemical UV filters, such as oxybenzone and homosalate, which can irritate sensitive skin. Mineral or “natural” sunscreens on the other hand, are those made with physical UV filters such as zinc oxide. Mineral-Based Sunscreens Safer for Kids and Sensitive Skin Mineral sunscreens, particularly those with zinc oxide, offer physical protection by reflecting harmful rays. Unlike chemical sunscreens, which absorb UV rays and convert them into heat within the skin, mineral sunscreens are less likely to cause irritation or disrupt the skin’s natural balance. Smidge’s 7 safe ingredients: 1: Zinc Oxide Zinc oxide is a mineral filter that sits on top of the skin, where it protects against UVA and UVB rays. It is non-irritating and suitable for sensitive skin, including eczema-prone or children’s skin. Its effectiveness without harmful chemicals makes it the primary ingredient in safe sunscreens like Smidge, providing SPF 40 broad-spectrum protection. 2: CocoNut Oil Moisturising, healing and non-greasy, coconut oil helps moisturise and soothe the skin without synthetic fragrances or preservatives, which can often trigger allergies or irritation. 3. Shea Butter Shea butter is nourishing and can offer a natural boost to the skin barrier, helping maintain moisture even in the sun. Shea creates a creamy, easily spreadable texture, making Smidge application smooth and enjoyable. Our shea butter is fully traceable to the AAK Kolo Nafaso direct sourcing program in West Africa , positively contributing to social, economic and environmental well-being. 4. Candelilla Wax Candelilla wax is a vegan alternative to beeswax, commonly used to enhance sunscreen's texture and water resistance. 5. Caprylic/Capric Triglyceride* Caprylic/Capric Triglyceride is plant-based and gives our sunscreen its smooth yet non-greasy feel. It's 100% biodegradable and perfectly safe for use. 6. Polyglyceryl-2 Dipolyhydroxystearate* Made from plant oils such as coconut oil and castor oil, this ingredient is soothing on sensitive skin. 7. Polyglyceryl-3 Diisostearate* This is another plant-derived ingredient. It is gentle, moisturising on the skin and this ingredient receives the highest score on the EWG scale. *We use these three ingredients as natural emulsifiers, ensuring Smidge maintains a smooth, creamy texture that doesn’t separate over time, unlike many other "natural" sunscreens. What’s Not In Smidge Sunscreen Water: our concentrated formula goes 2-3x further than water-based sunscreens Chemical UV filters: Avoid sunscreens with synthetic chemicals like oxybenzone and avobenzone if you have sensitive skin Fragrances: choosing sunscreens without artificial fragrances, parabens, and other potential allergens can help reduce the risk of irritation. Common Questions About Sunscreen Ingredients 1. Is mineral sunscreen as effective as chemical sunscreen? Yes! Mineral sunscreens offer reliable broad-spectrum protection and are often a healthier choice for sensitive skin types. 2. Will mineral sunscreen leave a white cast? While some mineral sunscreens can leave a white cast, Smidge is designed to rub in well without a white cast, thanks to our carefully selected ingredients and texture! 3. How often should I reapply? Dermatologists in New Zealand recommend that all sunscreens should be reapplied every two hours , or after swimming, sweating, or towel drying, for best protection. Watch our video on how to apply Smidge A Smidge Different: Sunscreen that actually feels good At Smidge, our goal is to provide sun protection that works harmoniously with your skin and the environment. Our Daily Face and Body Sunscreen with SPF 40 includes zinc oxide as the active ingredient, complemented by soothing and moisturising natural ingredients like coconut oil and shea butter. This formulation not only meets the Australia-New Zealand standard for SPF protection (AS/NZS 2604:2021) but also aligns with the needs of those with sensitive skin and a desire for a plastic-free and NZ-made product. For more information on Smidge Suncare’s ingredients and our commitment to safe, effective sun protection, visit our Safe Sunscreen Ingredients page. Shop Now

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< Back What is the best sunscreen in NZ? 5 Jul 2022 6 reasons Smidge is the best sunscreen in NZ. I guess that depends on what you mean by ‘best’ so we have broken this down into six categories: the best SPF protection best value for money best feel best look best environmental values/practices best sunscreen for sensitive skin. 1. Best sunscreen - SPF protection The Cancer Council states that SPF50+ filters out 98% of UVB radiation, while SPF30 blocks out 96.7% of UVB - this is only 1.3% more protection . SPF 50 sunscreens can therefore mislead people into thinking they are more protected than they actually are; however, an SPF50 Sunscreen still needs to be reapplied every 2 hours and after swimming and exercise, and applied correctly. SPF 50 requires the use of a large amount of UV filters and is most often achieved by using chemical UV filters and/or nano-particles. In summary, the Cancer Council recommends using a sunscreen that is SPF 30 or above. 2. Best sunscreen - value for money Conventional sunscreens are up to 70% water meaning you need to use a lot to protect your skin. That’s why they are usually sold in 200ml+ bottles. Our formula has no water in it meaning it goes 2-3 times further. Ethique prices their waterless shampoo bars to reflect the fact that they equate to 3 bottles of conventional shampoo. 3x bottles regular shampoo = approx. $33 1x Ethique bar = $22 Our formula has no water in it meaning a little goes a really long way! 3x chemical sunscreen bottles = approx. $45 2x conventional mineral sunscreen containing water = $60 1x Seasick Sunscreen = $33 But don’t take our word for it. Here is what Eco-blogger , Juliet had to say about our sunscreen: “Did you notice that there was no water in that ingredient list? What that means is that a little goes a very long way. I couldn’t believe that tiny amount required to cover my face.” In summary, yes our sunscreen costs a bit more upfront but when applied correctly, it's going to go a lot further than your typical liquid sunscreen that is poured out of a plastic bottle. 3. Best sunscreen - application feel “This sunscreen is awesome! Such a beautiful texture, has no chemical smell and just feels like putting moisturiser on. Amazing product, 100% recommend.” - Amelia, happy customer. The number one thing we hear from people is how much they hate greasy sunscreen! To be perfectly honest, a feature I focused on when I developed my formula but by a stroke of luck we have created a non-greasy sunscreen that sinks right into the skin and feels great! How do we know this? Because each summer we have hundreds of people try our sunscreen at our market days and that is the number one feedback that we hear. 4. Best sunscreen - look Many mineral sunscreens are made with powdered zinc oxide which can leave a white caste on the skin. To avoid this, lots of sunscreens and personal care products are made using nano-sized particles (particle size <100 nanometers) to formulate lotions that rub in more easily and leave less of a tint. I use sunscreen daily (at work, while exercising, outdoor events etc.) so creating a formula that doesn’t leave me looking white like a ghost was a high priority for me. That’s why I searched the world for a zinc dispersion which glides onto the skin and doesn’t leave a white tint! We were able to achieve this without using nano zinc (particle size <100 nanometers). Although good science is still lacking in this area, scientists think that non-nano particles have less of an impact on marine life which is why we only use non-nano zinc. 5. Best sunscreen - for the environment Firstly, let me start by saying, no sunscreen is good for the environment. However, many chemical UV filters and of course plastic pollution have been shown to cause significant damage to the environment. So, when we do need to wear sunscreen, it is important to avoid ingredients that have been shown to cause damage to marine life and avoid plastic and other single-use sunscreen containers where possible! Kaitiakitanga (environmental “stewardship”) is our core value and the health of our oceans is at the heart of every decision we make. We aren’t perfect, but we take sustainability seriously which is why our product is: plastic free (both the sunscreen and shipping materials) made with non-nano zinc and a handful of careful selected ingredients that produced sustainably and are safe for the environment 2% revenue is donated to ocean conservation Our sustainability goals for the future are: to become Aotearoa New Zealand’s first and only reef-safe certified brand. Click here to learn more about the Land and Sea Certification we are working towards. offer tin refills so you can keep using your same tin over and over again. I think it's important to recognise that although we try to minimise our impact on the environment, ultimately we are still using resources and putting stress on the environment when large amounts of tourists/beach goers wearing sunscreen enter the water. So we can minimise our impact even further by covering our skin by wearing long clothing and staying out of the sun during the hottest time of day which helps to reduce the chance of melanoma too! 6. Best for sensitive skin Every summer, I get to meet hundreds of my awesome customers at the summer markets. This is how I learnt how many people out there suffer from painful skin irritations from conventional sunscreen chemicals. Here is what they say: “I have very sensitive dry skin and most of the commercialised sunscreen irritates my skin. I like Seasick Sunscreen because its like a cream and is made of all natural and chemical free ingredients that doesn't irritate my skin.” - Glenda Seasick Sunscreen voted "Staff Pick" at the Sustainability Trust Eco Store! "Seasick Sunscreen is AMAZING! I looked for ages for a good plastic free sunscreen and this one works magic! Made it through the entire summer without a single sunburn! Very economical too!" - Jade, Customer Service Okay, okay we are a bit biased and truly think we do have the best face and body sunscreen in Aotearoa New Zealand. BUT there are some other inspiring brands out there making the best sunscreen in other countries and they deserve recognition too. We are inspired by Badger Zinc Tin from the USA and Mama Kuleana from Hawaii. Shop Smidge Suncare SPF40 Sunscreen

< Back What is Octocrylene and why we avoid it in our sunscreen. 23 Aug 2023 Octocrylene is a chemical UV filter: here's why you will never find it in our sunscreens. Conventional sunscreens often contain chemical UV filters like Octocrylene, which some research has demonstrated the potential negative effects on human health and marine ecosystems . A t Seasick Sunscreen Co, our commitment to protecting both you and the ocean has led us to formulate a mineral sunscreen with just 7 naturally-derived ingredients and no chemical UV filters. In this blog post, we will delve into what Octocrylene is and why it will never be used in our sunscreen . Understanding Octocrylene at a Glance: Octocrylene is: a synthetic compound commonly used as an active ingredient in sunscreens protects the skin from UV radiation (primarily UVB). also used in lip balms creams, makeup and plastic packaging. Basically, octocrylene is commonly used in sunscreen as it helps to prevent sunburn . Health Concerns of Octocrylene from Sunscreen While it effectively shields the skin from sunburn, Octocrylene has come under scrutiny due to its potential to interact with other chemical filters and create harmful by-products when exposed to sunlight. Additionally, Octocrylene has been linked to skin irritation and may have adverse effects on the endocrine system . Smidge Suncare was developed by an eczema sufferer - so we understand the painful irritations that most sunscreens can cause and are committed to making sunscreen products that are safe, effective, and gentle on sensitive skin. Research has suggested that Octocrylene can penetrate the skin and may accumulate in the body over time. The gradual accumulation of octocrylene (bioaccumulation) in fish and other seafood may also affect human health by altering your metabolism ( Ko et al. 2022 ). Environmental Impact of Octocrylene from Sunscreen One of the main reasons we steer clear of Octocrylene in our sunscreen is its detrimental impact on marine ecosystems. When people swim in the ocean wearing sunscreens containing Octocrylene, the compound leaches into the water, posing a serious threat to marine ( Schneider & Lim, 2019 ). Due to its extensive use in sunscreen and other cosmetics, a significant level of octocrylene is detected in marine and freshwater environments . 14,000 tonnes of sunscreen is estimated to enter the ocean each year ( Downs 2016 ) Studies have shown that chemical UV filters such as octocrylene have "been found in a range of species worldwide including shrimp, sea urchin, clams, mussels, corals, fish, sea turtles, dolphins and in the eggs of seabirds" ( Lebaron 2022 , pg 24). What Makes Our Sunscreen Different At Seasick Sunscreen Co, we take pride in our dedication to creating high-quality sunscreen products that offer broad-spectrum protection without the use of harmful chemical filters like Octocrylene. Instead, we rely on a mineral UV filter, non-nano zinc oxide which are safer alternatives for both your skin and the environment. These mineral filters work primari ly by absorbing UV rays ( Cole et al. 2016 ), ensuring you stay protected while minimising the risk of any adverse effects. We hope this blog post helps you make an informed choice about the sunscreen that you choose to use on yourself and your family. By opting for sunscreen products that avoid chemical UV filters like Octocrylene, you can protect your skin while doing the things that you love. Shop Smidge Suncare SPF40 Sunscreen References Cole, C., Shyr, T., & Ou‐Yang, H., 2016. Metal oxide sunscreens protect skin by absorption, not by reflection or scattering. Photodermatology, photoimmunology & photomedicine, 32(1), 5-10. Available from: https://onlinelibrary.wiley.com/doi/full/10.1111/phpp.12214 Downs, C.A., Kramarsky-Winter, E., Segal, R., Fauth, J., Knutson, S., Bronstein, O., Ciner, F.R., Jeger, R., Lichtenfeld, Y., Woodley, C.M. and Pennington, P., 2016. Toxicopathological effects of the sunscreen UV filter, oxybenzone (benzophenone-3), on coral planulae and cultured primary cells and its environmental contamination in Hawaii and the US Virgin Islands. Archives of environmental contamination and toxicology, 70, pp.265-288. Available from: https://link.springer.com/article/10.1007/s00244-015-0227-7 Ko, H., An, S., Ahn, S., Park, I.G., Gong, J., Hwang, S.Y., Oh, S., Ki, M.W., Jin, S.H., Choi, W.J. and Noh, M., 2022. Sunscreen filter octocrylene is a potential obesogen by acting as a PPARγ partial agonist. Toxicology letters, 355, pp.141-149. Available from https://www.sciencedirect.com/science/article/pii/S0378427421009012 Lebaron, P., 2022. UV filters and their impact on marine life: State of the science, data gaps, and next steps. Journal of the European Academy of Dermatology and Venereology, 36, pp.22-28. Available from: https://onlinelibrary.wiley.com/doi/full/10.1111/jdv.18198 Schneider, S.L. and Lim, H.W., 2019. Review of environmental effects of oxybenzone and other sunscreen active ingredients. Journal of the American Academy of Dermatology, 80(1), pp.266-271. Available from https://www.sciencedirect.com/science/article/pii/S0190962218321893

< Back Why Are Skin Cancer Rates So High in New Zealand? 1 Apr 2025 New Zealand has some of the highest skin cancer rates in the world ( Science Learning Hub, July 29, 2008 ). Understanding why this is the case can help us make informed choices to protect ourselves and our whānau from the harmful effects of UV radiation. Shop Now Burn time within minutes in NZ Aotearoa New Zealand often ranks highest globally for skin cancer rates, with people able to burn within minutes even on cloudy days. Our location closer to the ozone hole means UV rays are more intense, increasing the risk of skin damage ( The Starfish, 2024 ). The peak UV season — typically from September to April — can catch people off guard, especially during cooler, cloudy days when the sunburn risk still exists. We love the outdoors Whether it's at the beach, tramping in the bush, or enjoying a summer barbecue. This active, outdoor lifestyle often results in extended sun exposure. While our love for the sun is a big part of who we are, it also means we need to be more vigilant about sun protection. Limited Awareness and Prevention According to a recent report from MelNet ( MelNet Press Release, Scoop, 2025 ), a national strategy has been launched to address New Zealand's high skin cancer rates through improved prevention and early detection. Despite increased efforts, many Kiwis still underestimate the dangers of sun exposure. Common misconceptions, like thinking sunburn is harmless or that a “base tan” provides protection, contribute to the issue. The New Skin Cancer Prevention Strategy Developed by the Melanoma Network of New Zealand ( MelNet) in collaboration with skin cancer experts and stakeholders (including Consumer NZ ) the strategy outlines 12 key recommendations to strengthen prevention and early detection efforts. Consumer health spokesperson Belinda Castles said the strategy’s recommendations regarding sun-protection products are consistent with what Consumer NZ has been advocating for over many years. The strategy outlines 12 key recommendations: Establish a comprehensive, multi-sectoral, nationally co-ordinated skin cancer prevention and early detection programme. Provide all health professionals working in New Zealand with structured training in the prevention and early detection of skin cancer. Develop a nationally consistent triage and audit service for the early detection and management of skin cancer that involves both primary and secondary care. Plan and deliver public education campaigns that promote sun safety and early detection, and evaluate their reach and impact. Adopt World Health Organization recommended sun protection guidelines in all education settings. Mandate and enforce sun protection policies for workplaces with workers who work outdoors. Adopt sun protection policies in sports settings where participants are exposed to high levels of solar ultraviolet radiation. Integrate sun protection into planning for outdoor recreation areas where people congregate. Increase access and affordability of high-quality sun protection products. Review existing sun protection guidelines and related position statements to ensure they reflect latest research and are consistent across platforms. Implement an outright ban on the importation, manufacture, sale and rental of sunbeds for commercial or private use. Ensure all skin cancer prevention and early detection interventions are informed by robust research and quality data. Credit: Skin Cancer Prevention and Early Detection Strategy 2024 - 2028 MelNet’s full report can be accessed via this link: Skin Cancer Prevention and Early Detection Strategy 2024 - 2028: https://strategy.melnet.org.nz How Can We Protect Ourselves? At Smidge, we believe wearing sunscreen can be a good experience for everyone. We understand that finding effective sun protection is challenging, especially for children and those of us with sensitive skin. Choosing a zinc sunscreen is best for sensitive skin - learn more . Here’s how you can take positive, practical steps to keep your skin safe year-round: Slip, Slap, Wrap, and Smidge: Slip on a shirt, slap on a hat, wrap on sunglasses, and apply a smidge of our SPF 40 Daily Face & Body Sunscreen to yourself and the kids. Here’s how to apply Smidge properly. Seek Shade: When possible, stay in the shade, especially during peak UV hours (10 a.m. to 4 p.m.). Use Niwa’s handy tool to check the daily UV index in your region . Check Your Skin: Keep an eye on any changes to your skin and get a skin check-up. Did you know AA Members are entitled to a 20% discount at MoleMap !! SPF 40 Daily Face & Body Sunscreen Buy Now Learn More: Zinc Sunscreens are Best for Sensitive Skin

< Back Zinc Sunscreens are Best for Sensitive Skin 18 Feb 2025 Zinc sunscreens are best for Sensitive Skin Is Smidge the best sunscreen for your sensitive skin? We’d love to hear from you! If you’ve tried Smidge, leave a review and help others discover a sunscreen that truly works for sensitive skin. Tell Us What You Think Why Zinc Oxide Sunscreen is Best for Sensitive Skin Zinc oxide is a natural mineral filter that sits on top of the skin, providing broad-spectrum protection against both UVA and UVB rays. Unlike chemical sunscreens, zinc forms a protective barrier without absorbing into the skin, making it a gentler option for those prone to irritation or allergies. Top Tip: Choosing a sunscreen free from artificial fragrances, parabens, and harsh preservatives can help reduce the risk of irritation. Zinc vs. Chemical Sunscreens Most conventional sunscreens contain chemical UV filters like oxybenzone and octocrylene, often paired with artificial fragrances and preservatives—common triggers for skin irritation (Keyes et al. 2019) . For babies under six months and those with sensitive skin, dermatologists recommend avoiding chemical sunscreens altogether ( The Australasian College of Dermatologists 2022 ) . Smidge is formulated without harsh chemicals, making it safe for sensitive, eczema-prone, and children's skin. With SPF 40 broad-spectrum protection, it shields your skin without causing irritation. ⭐️ So great for my skin! – Michael, Verified Buyer "For years, I battled rosacea and struggled to find a sunscreen that didn’t cause irritation. Chemical sunscreens always made it worse. Smidge is the ONLY product that doesn’t wreak havoc on my skin. In fact, I use it to calm my skin when it flares up. Such an amazing product!" The Smidge Sunscreen Story “I suffered from painful eczema as a child and remember how sunscreen would sting and burn my skin.” Coming from a family of eczema sufferers, Natalie (Founder of Smidge) made sure her first test subjects were her sister and cousins, whose young children also had sensitive skin. Smidge passed the test, and six years later, it’s now available in pharmacies and health stores, earning a reputation as the best sunscreen for sensitive skin. SPF 40 Daily Face & Body Sunscreen Buy Now Learn More: What Sunscreen Can I Use If I Have Eczema?

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< Back 4 reasons why people avoid wearing sunscreen. 6 Sept 2023 Research shows why people aren't wearing sunscreen. Something I hear a lot from people is "I don't wear sunscreen" and "I don't like wearing sunscreen". New Zealand has the highest melanoma rate in the world and sunscreen is an important part of protecting yourself against skin cancer. So why are so many people avoiding wearing sunscreen? In one study done in New Zealand, participants were asked what would get them to wear sunscreen more often (Douglas et al 1997). The top four reasons given were: If I thought I was at higher risk Lower cost More proof that it works Sunscreen being less greasy Whilst this study is a bit outdated, I still hear these same reasons being given to me at the market days. In this article, I will shed some light on each of these reasons and explain why you should never avoid wearing sunscreen again. Conventional Sunscreens Are Greasy The main reason why people don't like wearing sunscreen that I hear is because they don't like how it feels. Conventional sunscreens are often very greasy due to the high quantities of chemical UV filters (used to provide SPF), silicone and acrylate polymers in the formulation. It is the chemical UV filters that can also cause breakouts and skin irritations . Did you know? Seasick Sunscreen is formulated without any chemical UV filters! Sunscreen Is Expensive in New Zealand There is no doubt about it, sunscreen is expensive in New Zealand and cost is definitely a barrier to people applying sunscreen on a daily basis. To cut down on cost, people often look to buy sunscreen in bulk. However, more isn't necessarily more! Take a solid shampoo bar for example - one shampoo bar is the equivalent of 3 plastic bottles of shampoo. So whilst the upfront cost of a shampoo bar may seem more expensive, it actually works out to be the same cost as you get far more uses out of it. This is exactly the same with Seasick Sunscreen which I like to describe as a concentrated sun balm more than a typical sunscreen. Because our formula contains no water, a little goes a long way and a 70g tin is the equivalent of approximately 200ml of liquid sunscreen! People Want More Proof that Sunscreen Actually Works With so many major sunscreen brands failing to meet their SPF claims, there is no wonder that people don't have a high level of trust that sunscreen actually works. I often hear people say that they applied sunscreen but got burnt anyway. So why aren't sunscreens providing the protection that they should? Some brands completed their SPF testing at labs that were found to have falsified results Chemical UV filters degrade overtime so may not be providing the same level of SPF that is labelled on the bottle People often don't re-apply often enough or are applying sunscreen incorrectly Lots of people I talk to are suspicious that a "natural sunscreen" such as Seasick Sunscreen won't work. Interestingly, zinc is actually the original form of sun protection but they zinc sunblock went out of fashion and were largely replaced by chemical-based sunscreens because they often leave a white cast on the skin. We worked hard over several years to create a formula that rubs in really well and leaves no white cast, even on darker skin tones. Sunscreen Helps to Protect Against Skin Damage and Melanoma Whilst you may have some reservations about wearing sunscreen, it's well demonstrated that sunscreen does help to protect you from skin damage and reduce the risk of developing skin cancer. It's unfortunate that so many people (myself included) have had so many bad experiences with sunscreen that they being to avoid wearing it at all. Before creating Seasick Sunscreen, I was that person! I want everyone to have the opportunity to try our formula and to change the way people think about and experience sun protection. Shop Smidge Suncare SPF40 Sunscreen References Douglass, H.M., McGee, R. and Williams, S., 1997. Sun behaviour and perceptions of risk for melanoma among 21–year–old New Zealanders. Australian and New Zealand Journal of Public Health, 21(3), pp.329-334. Available from: https://onlinelibrary.wiley.com/doi/epdf/10.1111/j.1467-842X.1997.tb01708.x

< Back The new Sunscreen NZ regulations explained. 8 Sept 2022 Everything You Need to Know About Sunscreen Regulations Shocking but true - sunscreens being sold in New Zealand have not needed to be independently tested or certified for SPF claims before now. A law change that came into effect on the 8th September 2022 means any company whose sunscreen product fails to meet its advertised SPF could be fined up to $600,000 with the commencement of the Sunscreen Act . With the highest rate of melanoma in the world ( Melanoma New Zealand ), it is pretty crazy that sunscreen brands haven't needed to back up their SPF claims until now. Just yesterday, an Australian skincare company pleaded guilty to false claims as it failed to meet its SPF claims. Why? Because the lab they used to do their SPF testing (AMA Laboratories in the US) falsified results. So, how do you know if your sunscreen meets the new standards? Does Seasick Sunscreen as a "natural" sunscreen need to meet the new regulations? There's no need for you to get burnt, physically or metaphorically...just read on and find our all you need to know about the new sunscreen regulations in Aotearoa New Zealand. Our Sunscreen Meets the New Sunscreen SPF Regulations Full 10-person SPF testing report completed in September 2022 First things first, all of our sunscreens are independently tested to the New Zealand Sunscreen Standard (AS/NZS 2604:2021) by Eurofins Dermatest in Australia (the same lab that does the Consumer NZ testing). Eurofins Dermatest is a trusted provider of sunscreen and skin care product evaluation services to international and local clients in accordance with recognised global protocols. A photo of our most recent SPF test re port for the Daily Face and Body Sunscreen is shown above. Phew, don't sweat it - we've got you covered! How Sunscreen is Tested Dermatest conducts SPF testing using a solar simulator, which imitates the UV light emitted by the sun. The testing is conducted on humans. The sunscreen is applied to small areas of the back, then exposed to UV light for varying periods of time. The patches are then evaluated after 16 to 24 hours to identify the first area showing slight sunburn. This is used to calculate the SPF. To meet the new regulations you must complete the full 10 person SPF study - something we have been doing since we started way back in 2019! “Until now the sunscreen standard has only been voluntary in New Zealand and it was possible to sell a sunscreen that hadn’t undergone any efficacy testing.” - Consumer NZ chief executive Jon Duffy What do the new regulations mean for natural sunscreens? All sunscreens must meet the new requirements whether they claim to be "natural" or not. Natural sunscreens usually refer to sunscreens made with mineral UV filters such as zinc, as opposed to chemical UV filters. It can be a misleading term - find out whether your sunscreen is really "100% natural" and "chemical free". What to Look For Check your sunscreen for this label: AS/NZS 2604:2012 (or it might say 2021 if it has been tested more recently). If in doubt, ask a sunscreen brand to provide its SPF report and stay clear of sunscreens doing their testing at dodgy labs that are known to falsify claims. We are happy to provide a full copy of our results for the 10 person study, just email us and we will send you a copy. Shop Smidge Suncare SPF40 Sunscreen References Melanoma New Zealand. Melanoma Facts & Risk Factors. Retrieved on 7 September 2022 from https://www.melanoma.org.nz/facts-risk-factors New Zealand Legislation. Sunscreen (Product Safety Standard) Act 2022. Retrieved on 7 September 2022 from https://legislation.govt.nz/act/public/2022/0004/latest/whole.html