If you're interested in selling Smidge Suncare in your store, get in touch with us today. Interested in Stocking Smidge? Gentle on Skin. Big on impact. Smidge is proud to partner with like-minded retailers who care about people and the planet. We offer high-performing sunscreen made right here in Aotearoa—crafted with naturally derived ingredients and broad-spectrum protection that works. A lready loved by customers across Aotearoa, Smidge is ready to make a difference on your shelves too. Fill out the form below and we’ll be in touch with our wholesale info & pricing. Why Stock Smidge? It Sells Stocked in 50+ locations. Featured in Women’s Weekly, Kia Ora Magazine, and RNZ. Fills a Niche Eco-conscious, sensitive-skin friendly, and trusted by families. Shelf-Ready Compact tins with bold, beautiful branding—perfect for counters, travel sections, and impulse buys. Local & Impact-Led Wāhine Māori-owned. Proudly made in Aotearoa. 2% of revenue goes to ocean conservation. Request a Sample Name* Email* Phone* Store Name or Link to Website* Postal Address for Sample* Why Smidge would be a good fit for your store?* We'll be in touch if we think your store is a good fit! Submit What our retailers are saying "May I say, of all suppliers I have dealt with so far, you are by far the most responsive, organised and thoughtful yet." - Will, Run Pōneke Email us at: natalie@smidge.co.nz for more information

Find our where to buy Smidge Suncare using our store locator. Stockists Where to Find Smidge Suncare in Stores Use the store locator below to find your closest retailer. Is your local not here? Send us an email and we will get in touch to ask them to become a stockist. North Island Northland Auckland Coromandel Peninsula Waikato Bay of Plenty Rotorua Taupō Hawke's Bay Palmerston North Wellington Northland Stockists Bin Inn Whangārei The Boat Shed Town Basin Whangārei Skin Cancer Doctors Whangārei Dive! Tutukaka Tūtūkākā Life Pharmacy Orss 48 Cameron Street Whangārei Paihia Dive Paihia The Providor's Gallery Urupukapuka Island Unichem Orss Pharmacy Dargaville 69 Victoria Street Unichem Orss Pharmacy Kaikohe Kerikeri Unichem Orss Pharmacy Tui Maunu Unichem Orss Pharmacy Maungaturoto 144 Hurndall Street Unichem Orss Pharmacy Ruakākā Marsden Point & Peter Snell Roads auckland Stockists Auckland iSite Queens Wharf Bin Inn Wholefoods Warkworth & Silverdale Commonsense Organics Mount Eden Healthcare Pharmacy Rosedale Natural Health Co Howick & Devonport Refill Nation Te Atatū Peninsula & Titirangi Green Space Waiheke Island Naturally Organic Northridge Albany & Glen Innes Organics Outwest Glen Eden Pharmacy on Hurstmere Takapuna waikato Stockists Bare Refill Grocery Hamilton Raglan Longboards Raglan (on the way to the beach) bay of plenty Stockists Be Organics 6 Tawa Street, Mount Maunganui Emroce Swimwear Pop Up Trailer (around Mount Maunganui) Mount Pharmacy 132 Maunganui Road Tay Street Store Marine Parade Mount Maunganui Bethleham Health Shop Main Road Bethleham Bin Inn Bethlehem Bethlehem Shopping Centre Gate Pa Complete Health Store Gate Pa Tauranga Simply Organic NZ Tauranga South Sustainable Pantry Waihī Nature Zone Health Shop Whakatāne Whakatāne Organics Boon Street Waihi Beach Chemist Waihi Beach rotorua Stockists Aotearoa Dive Eruera Street Millennium Hotels (coffee shop) Hinemaru Street coromandel peninsula Stockists Cathedral Cove Dive & Snorkel Hahei Earth Store Whitianga Dive Zone Whitianga Well Stocked Deli Whitianga The Family Brewery & Cafe Whenuakite Bubba's Outdoors & Hire Whangamatā Gump's Outdoors Whangamatā hawke's bay Stockists Chantal Shop Napier palmerston north Stockists Bin Inn Palmerston North Organic Buzz Broadtop Shopping Centre The Herb Farm Ashhurst wellington Pōneke Stockists Bin Inn Petone Cable Car Museum Kelburn Commonsense Organics Tory Street, Kilbernie, Lower Hutt & Kāpiti Forage Merchants of Wellington Lower Hutt Good Housekeeping Cuba Street (REFILL OPTION AVAILABLE) Nil (formally Munch Cupboard) Berhampore Paekākāriki Fruit Supply Paekākāriki Run Pōneke 1 Clyde Quay Wharf Tuatua Cafe Waterfront Wellington Museum Store  Jervois Quay Wellworks Pharmacy Taranaki Street Central North Island Stockists Bin Inn Spa Gate Shopping Centre, Taupō Earthy Foods 38 Horomatangi Street, Taupō Opus Fresh Apparel Co , Ohakune Railway Station South Island Christchurch Queenstown Dunedin Southland Christchurch Stockists Ballantynes Department Store (Gift Section) Cashel Street Unichem Cashel Pharmacy Cashel Street Frances Nation The Arts Centre Queenstown stockists Life Pharmacy Wilkinsons Corner the Mall and rees Street dunedin Stockists Taste Nature 131 High Street southland Stockists Simply Eco Ashford Village Freshlink Grocer 82 Anderson Road Milford Road Merchant Te Anau Stewart Island Botanicals Main Street International Viana Bay Dive Resort, Fiji Niue Blue

Smidge Suncare feels great and truly works. Our natural sunscreen is SPF 40 and gentle enough for kids and sensitive skin — developed by a redhead for the harsh New Zealand conditions! Just a smidge needed - Smidge contains zero water so it goes a lot further! Made with naturally-derived ingredients, and no plastic Developed by a redhead for the harsh New Zealand sun, Smidge won’t sting your eyes, and is gentle enough for kids and sensitive skin. Shop Smidge. 30g, 70g, 140g available Quick View Daily Face & Body SPF 40 Sunscreen Price From $20.99 Add to Cart Save 10% Quick View Travel Sunscreen Bundle - 30g & 70g Regular Price $55.49 Sale Price $50.00 Add to Cart “As someone with fair, sensitive skin, sunscreen is a daily must for me," - Nat, Smidge Founder and CEO our story What our customers are saying "Finally, a sunscreen that ticks all the boxes! Comes in a tin so you can get every last bit of it and 100% recyclable. A tiny amount goes a very long way. Most importantly, my face doesn't break out in allergies when I put it on (unlike almost every other product)" - Saba, Verified Customer As seen in...

< Back Sunscreen That Funds Ocean Conservation 14 Apr 2025 Every time you choose Smidge, you're doing more than protecting your skin — you're also helping protect the moana. Because you chose Smidge, we were able to donate $1,243 — 2% of our revenue from the last financial year — to ocean conservation. Your impact is real, and it's already making waves! Shop Now Where Your Support Went With ocean ecosystems under threat from climate change, pollution and habitat loss, restoring biodiversity and building resilience in our oceans is at the forefront of the battle against climate change ( Filbee-Dexter et al. 2022 ). Your purchases helped fund: 💙 Love Rimurimu Love Rimurimu is working to restore underwater forests by regenerating native seaweed in Te Whanganui-a-Tara Wellington. With seaweed forests vanishing globally, this mahi is critical. Not only are these forests vital carbon sinks, they’re also home to countless marine species. Our Smidge donation is helping fund seaweed plant-out efforts this year, with an intended 2000 more 'green gravel' heading out into the moana this winter at restoration sites around Te Motu Kairangi. 💙 Blue Cradle Blue Cradle’s Ocean Literacy programme equips rangatahi and communities with the knowledge and tools to understand and care for our marine environment. From schools to science centres, their mahi is making marine conservation more accessible and inspiring the next generation of ocean conservationists. Tell Us What Causes Matter to You At Smidge, we’re all about impact — using simple, naturally derived ingredients, staying plastic-free, and supporting projects that restore our environment. Learn more about Our Impact . We want to hear from you. Join our private Facebook group and tell us what matters to you. Together, we’re building something special — a community creating positive impact for people and the planet. Join The Smidge Collective Learn More: Is Smidge Reef Safe?

< Back What is the best sunscreen in NZ? 5 Jul 2022 6 reasons Smidge is the best sunscreen in NZ. I guess that depends on what you mean by ‘best’ so we have broken this down into six categories: the best SPF protection best value for money best feel best look best environmental values/practices best sunscreen for sensitive skin. 1. Best sunscreen - SPF protection The Cancer Council states that SPF50+ filters out 98% of UVB radiation, while SPF30 blocks out 96.7% of UVB - this is only 1.3% more protection . SPF 50 sunscreens can therefore mislead people into thinking they are more protected than they actually are; however, an SPF50 Sunscreen still needs to be reapplied every 2 hours and after swimming and exercise, and applied correctly. SPF 50 requires the use of a large amount of UV filters and is most often achieved by using chemical UV filters and/or nano-particles. In summary, the Cancer Council recommends using a sunscreen that is SPF 30 or above. 2. Best sunscreen - value for money Conventional sunscreens are up to 70% water meaning you need to use a lot to protect your skin. That’s why they are usually sold in 200ml+ bottles. Our formula has no water in it meaning it goes 2-3 times further. Ethique prices their waterless shampoo bars to reflect the fact that they equate to 3 bottles of conventional shampoo. 3x bottles regular shampoo = approx. $33 1x Ethique bar = $22 Our formula has no water in it meaning a little goes a really long way! 3x chemical sunscreen bottles = approx. $45 2x conventional mineral sunscreen containing water = $60 1x Seasick Sunscreen = $33 But don’t take our word for it. Here is what Eco-blogger , Juliet had to say about our sunscreen: “Did you notice that there was no water in that ingredient list? What that means is that a little goes a very long way. I couldn’t believe that tiny amount required to cover my face.” In summary, yes our sunscreen costs a bit more upfront but when applied correctly, it's going to go a lot further than your typical liquid sunscreen that is poured out of a plastic bottle. 3. Best sunscreen - application feel “This sunscreen is awesome! Such a beautiful texture, has no chemical smell and just feels like putting moisturiser on. Amazing product, 100% recommend.” - Amelia, happy customer. The number one thing we hear from people is how much they hate greasy sunscreen! To be perfectly honest, a feature I focused on when I developed my formula but by a stroke of luck we have created a non-greasy sunscreen that sinks right into the skin and feels great! How do we know this? Because each summer we have hundreds of people try our sunscreen at our market days and that is the number one feedback that we hear. 4. Best sunscreen - look Many mineral sunscreens are made with powdered zinc oxide which can leave a white caste on the skin. To avoid this, lots of sunscreens and personal care products are made using nano-sized particles (particle size <100 nanometers) to formulate lotions that rub in more easily and leave less of a tint. I use sunscreen daily (at work, while exercising, outdoor events etc.) so creating a formula that doesn’t leave me looking white like a ghost was a high priority for me. That’s why I searched the world for a zinc dispersion which glides onto the skin and doesn’t leave a white tint! We were able to achieve this without using nano zinc (particle size <100 nanometers). Although good science is still lacking in this area, scientists think that non-nano particles have less of an impact on marine life which is why we only use non-nano zinc. 5. Best sunscreen - for the environment Firstly, let me start by saying, no sunscreen is good for the environment. However, many chemical UV filters and of course plastic pollution have been shown to cause significant damage to the environment. So, when we do need to wear sunscreen, it is important to avoid ingredients that have been shown to cause damage to marine life and avoid plastic and other single-use sunscreen containers where possible! Kaitiakitanga (environmental “stewardship”) is our core value and the health of our oceans is at the heart of every decision we make. We aren’t perfect, but we take sustainability seriously which is why our product is: plastic free (both the sunscreen and shipping materials) made with non-nano zinc and a handful of careful selected ingredients that produced sustainably and are safe for the environment 2% revenue is donated to ocean conservation Our sustainability goals for the future are: to become Aotearoa New Zealand’s first and only reef-safe certified brand. Click here to learn more about the Land and Sea Certification we are working towards. offer tin refills so you can keep using your same tin over and over again. I think it's important to recognise that although we try to minimise our impact on the environment, ultimately we are still using resources and putting stress on the environment when large amounts of tourists/beach goers wearing sunscreen enter the water. So we can minimise our impact even further by covering our skin by wearing long clothing and staying out of the sun during the hottest time of day which helps to reduce the chance of melanoma too! 6. Best for sensitive skin Every summer, I get to meet hundreds of my awesome customers at the summer markets. This is how I learnt how many people out there suffer from painful skin irritations from conventional sunscreen chemicals. Here is what they say: “I have very sensitive dry skin and most of the commercialised sunscreen irritates my skin. I like Seasick Sunscreen because its like a cream and is made of all natural and chemical free ingredients that doesn't irritate my skin.” - Glenda Seasick Sunscreen voted "Staff Pick" at the Sustainability Trust Eco Store! "Seasick Sunscreen is AMAZING! I looked for ages for a good plastic free sunscreen and this one works magic! Made it through the entire summer without a single sunburn! Very economical too!" - Jade, Customer Service Okay, okay we are a bit biased and truly think we do have the best face and body sunscreen in Aotearoa New Zealand. BUT there are some other inspiring brands out there making the best sunscreen in other countries and they deserve recognition too. We are inspired by Badger Zinc Tin from the USA and Mama Kuleana from Hawaii. Shop Smidge Suncare SPF40 Sunscreen

< Back Sunscreen Buying Guide: Find the Best Sunscreen for You and Your Family 19 Jan 2025 The Best Sunscreen for Every Need Sunscreen is your first line of defense against harmful UV rays, preventing sunburn, premature aging, and skin cancer. But with so many options available, it can be overwhelming to find the right one for you and your family. To make things easier, we’ve created a handy guide to help you select the best sunscreen for every need. Best Sunscreen for Kids Best Sunscreen for Sensitive Skin Best Sunscreen for Your Wallet Best Sunscreen for the Planet Best Sunscreen for Kids Kids have delicate skin that requires extra care. Look for sunscreens made with: Gentle, non-irritating ingredients: Fragrance-free formulas are ideal to avoid stinging eyes and skin irritation. Mineral-based protection: Zinc oxide and titanium dioxide are safe, effective UV filters for children. Ease of application: Busy parents will appreciate a sunscreen that applies quickly and evenly without fuss. Tip: Warm Smidge between your palms first for easier application, then gently swipe it across your kid’s skin in one or two smooth motions—no need for vigorous rubbing like with conventional sunscreens! While aerosol sprays might seem convenient, they’re often wasteful and far less cost-effective (more on this below). Best Sunscreen for Sensitive Skin Sensitive skin requires special attention. Opt for hypoallergenic sunscreens that are free from common irritants such as fragrances, oxybenzone, and alcohol-based formulas. If you’re new to Smidge, try a 30g tin and check out reviews from customers with sensitive skin—it’s a game-changer for many! Best Sunscreen for Your Wallet Choosing a waterless formula is much better value for money. Unlike water-based sunscreens (which can be up to 70% water), Smidge is highly concentrated. You only need 1 teaspoon per full-body application, compared to 7 teaspoons of conventional sunscreen. Our tins are designed so you can scoop out every last smidge of sunscreen—no waste, just great value! Best Sunscreen for the Planet Protecting your skin shouldn’t come at the expense of the environment. Here’s what to look for: Sustainable packaging: Choose products in recyclable or refillable containers. Smidge tins are plastic-free and lightweight, reducing landfill waste. Ethical certifications: Support brands that are cruelty-free and contribute to environmental initiatives. Every Smidge purchase contributes to ocean conservation —learn more on Our Impact page. Best Sunscreen SPF Dermatologists in New Zealand recommend at least SPF 30 for effective UV protection. New Zealand’s Sunscreen (Product Safety Standard) Act ensures sunscreens meet stringent standards through independent testing. Whilst Consumer New Zealand isn’t testing sunscreen SPF this summer, they have created a Sunscreen Buying Guide that is a valuable tool you can use to evaluate SPF claims, ingredients, and prices. Smidge is proud to be listed, showcasing our commitment to transparency and quality. SPF 40 Daily Face & Body Sunscreen Buy Now Learn More: The Best Sunscreen For Eczema

< Back 4 reasons why people avoid wearing sunscreen. 6 Sept 2023 Research shows why people aren't wearing sunscreen. Something I hear a lot from people is "I don't wear sunscreen" and "I don't like wearing sunscreen". New Zealand has the highest melanoma rate in the world and sunscreen is an important part of protecting yourself against skin cancer. So why are so many people avoiding wearing sunscreen? In one study done in New Zealand, participants were asked what would get them to wear sunscreen more often (Douglas et al 1997). The top four reasons given were: If I thought I was at higher risk Lower cost More proof that it works Sunscreen being less greasy Whilst this study is a bit outdated, I still hear these same reasons being given to me at the market days. In this article, I will shed some light on each of these reasons and explain why you should never avoid wearing sunscreen again. Conventional Sunscreens Are Greasy The main reason why people don't like wearing sunscreen that I hear is because they don't like how it feels. Conventional sunscreens are often very greasy due to the high quantities of chemical UV filters (used to provide SPF), silicone and acrylate polymers in the formulation. It is the chemical UV filters that can also cause breakouts and skin irritations . Did you know? Seasick Sunscreen is formulated without any chemical UV filters! Sunscreen Is Expensive in New Zealand There is no doubt about it, sunscreen is expensive in New Zealand and cost is definitely a barrier to people applying sunscreen on a daily basis. To cut down on cost, people often look to buy sunscreen in bulk. However, more isn't necessarily more! Take a solid shampoo bar for example - one shampoo bar is the equivalent of 3 plastic bottles of shampoo. So whilst the upfront cost of a shampoo bar may seem more expensive, it actually works out to be the same cost as you get far more uses out of it. This is exactly the same with Seasick Sunscreen which I like to describe as a concentrated sun balm more than a typical sunscreen. Because our formula contains no water, a little goes a long way and a 70g tin is the equivalent of approximately 200ml of liquid sunscreen! People Want More Proof that Sunscreen Actually Works With so many major sunscreen brands failing to meet their SPF claims, there is no wonder that people don't have a high level of trust that sunscreen actually works. I often hear people say that they applied sunscreen but got burnt anyway. So why aren't sunscreens providing the protection that they should? Some brands completed their SPF testing at labs that were found to have falsified results Chemical UV filters degrade overtime so may not be providing the same level of SPF that is labelled on the bottle People often don't re-apply often enough or are applying sunscreen incorrectly Lots of people I talk to are suspicious that a "natural sunscreen" such as Seasick Sunscreen won't work. Interestingly, zinc is actually the original form of sun protection but they zinc sunblock went out of fashion and were largely replaced by chemical-based sunscreens because they often leave a white cast on the skin. We worked hard over several years to create a formula that rubs in really well and leaves no white cast, even on darker skin tones. Sunscreen Helps to Protect Against Skin Damage and Melanoma Whilst you may have some reservations about wearing sunscreen, it's well demonstrated that sunscreen does help to protect you from skin damage and reduce the risk of developing skin cancer. It's unfortunate that so many people (myself included) have had so many bad experiences with sunscreen that they being to avoid wearing it at all. Before creating Seasick Sunscreen, I was that person! I want everyone to have the opportunity to try our formula and to change the way people think about and experience sun protection. Shop Smidge Suncare SPF40 Sunscreen References Douglass, H.M., McGee, R. and Williams, S., 1997. Sun behaviour and perceptions of risk for melanoma among 21–year–old New Zealanders. Australian and New Zealand Journal of Public Health, 21(3), pp.329-334. Available from: https://onlinelibrary.wiley.com/doi/epdf/10.1111/j.1467-842X.1997.tb01708.x

< Back Eczema and Sunscreen: What Sunscreen Can I Use If I Have Eczema? 2 Dec 2024 Finding the right sunscreen for eczema-prone skin can be challenging. As someone who grew up with eczema, I remember the painful sting and irritation that sunscreen often caused, leaving me reluctant to wear it and, unfortunately, dealing with sunburns as a result. This experience motivated me to create Smidge Suncare—a sunscreen designed to be gentle, effective, and suitable for sensitive and eczema-prone skin. Today, many people in my extended family still deal with eczema, and my goal is to make sun protection a positive, comfortable experience for everyone. Shop Smidge Sunscreen Why Sunscreen Often Aggravates Eczema Eczema makes the skin more sensitive and reactive to certain ingredients, including those commonly found in sunscreens. Ingredients such as chemical UV filters, fragrances, and preservatives can trigger flare-ups and cause stinging or itching. For people with eczema, it’s important to choose a sunscreen formulated with minimal, gentle ingredients. Choosing the Best Sunscreen for Eczema-Prone Skin For those with eczema, mineral or “physical” sunscreens are often the best choice (Source: Eczema Association of New Zealand ). Mineral sunscreens use ingredients like zinc oxide to physically block UV rays, rather than absorbing them into the skin like chemical sunscreens. These mineral filters tend to be less irritating, as they sit on top of the skin and don't usually trigger sensitivities. Smidge Suncare is a mineral sunscreen made with non-nano zinc oxide, which provides broad-spectrum SPF 40 protection without any chemical UV filters. You can learn more about our safe sunscreen ingredients here. “This sunscreen has helped my face heal and has completely healed the eczema on my hand.” - Elaine “My husband has really sensitive skin, and we struggle to find sunscreen he can wear. This product has been amazing—he hasn't had any reactions, and it actually feels really nice to wear.” - Mikaela What Sunscreens to Avoid if You Have Eczema When choosing a sunscreen for eczema-prone skin, it’s essential to avoid certain ingredients commonly found in almost all sunscreens. 1. Chemical UV Filters: Avoid sunscreens containing ingredients like octinoxate, and oxybenzone (or benzophenone-3), which are often irritating and can worsen eczema symptoms (Source: National Eczema Association, 2023 ). Octocrylene is another sunscreen ingredient that has been found to cause photoallergic contact dermatitis (Source: De Groot and Roberts, 2013) and is commonly found in a large number of sunscreens in New Zealand. 2. Fragrances: Even natural ones, can cause flare-ups for people with eczema. Why Smidge Suncare Is a Great Choice for Families Smidge Suncare is designed to be gentle and non-irritating, making it a fantastic option for the whole family—even for those without eczema. Many parents find Smidge a go-to sunscreen because of its family-friendly, gentle formulation: “My toddler used to run away when I tried to put on sunscreen, but because Smidge looks like face cream, she’ll happily sit still and put it on herself.” - Shaani, mum of 4 Smidge is easy to apply on both the face and body and is available in compact tins, which are great for carrying on the go. Video: how to apply our sunscreen. Finding Your Best Sunscreen for Eczema We believe that applying sunscreen should be a comfortable experience for everyone, without the stinging eyes, irritation, or reactions that so many people with sensitive skin experience. Eczema shouldn’t stop you from getting the protection you need. By choosing a mineral sunscreen with simple, gentle ingredients, you can help protect your skin from sun damage without triggering flare-ups. Smidge Suncare is proud to offer a safe, effective sunscreen solution for people with eczema and sensitive skin. Shop Now Learn More: Our 7 Safe Sunscreen Ingredients References: De Groot AC, Roberts DW. Contact and photocontact allergy to octocrylene: A review. Contact Dermatitis. 2014;70(4):193-204.doi: 10.1111/cod.122

< Back Why Are Skin Cancer Rates So High in New Zealand? 31 Mar 2025 New Zealand has some of the highest skin cancer rates in the world ( Science Learning Hub, July 29, 2008 ). Understanding why this is the case can help us make informed choices to protect ourselves and our whānau from the harmful effects of UV radiation. Shop Now Burn time within minutes in NZ Aotearoa New Zealand often ranks highest globally for skin cancer rates, with people able to burn within minutes even on cloudy days. Our location closer to the ozone hole means UV rays are more intense, increasing the risk of skin damage ( The Starfish, 2024 ). The peak UV season — typically from September to April — can catch people off guard, especially during cooler, cloudy days when the sunburn risk still exists. We love the outdoors Whether it's at the beach, tramping in the bush, or enjoying a summer barbecue. This active, outdoor lifestyle often results in extended sun exposure. While our love for the sun is a big part of who we are, it also means we need to be more vigilant about sun protection. Limited Awareness and Prevention According to a recent report from MelNet ( MelNet Press Release, Scoop, 2025 ), a national strategy has been launched to address New Zealand's high skin cancer rates through improved prevention and early detection. Despite increased efforts, many Kiwis still underestimate the dangers of sun exposure. Common misconceptions, like thinking sunburn is harmless or that a “base tan” provides protection, contribute to the issue. The New Skin Cancer Prevention Strategy Developed by the Melanoma Network of New Zealand ( MelNet) in collaboration with skin cancer experts and stakeholders (including Consumer NZ ) the strategy outlines 12 key recommendations to strengthen prevention and early detection efforts. Consumer health spokesperson Belinda Castles said the strategy’s recommendations regarding sun-protection products are consistent with what Consumer NZ has been advocating for over many years. The strategy outlines 12 key recommendations: Establish a comprehensive, multi-sectoral, nationally co-ordinated skin cancer prevention and early detection programme. Provide all health professionals working in New Zealand with structured training in the prevention and early detection of skin cancer. Develop a nationally consistent triage and audit service for the early detection and management of skin cancer that involves both primary and secondary care. Plan and deliver public education campaigns that promote sun safety and early detection, and evaluate their reach and impact. Adopt World Health Organization recommended sun protection guidelines in all education settings. Mandate and enforce sun protection policies for workplaces with workers who work outdoors. Adopt sun protection policies in sports settings where participants are exposed to high levels of solar ultraviolet radiation. Integrate sun protection into planning for outdoor recreation areas where people congregate. Increase access and affordability of high-quality sun protection products. Review existing sun protection guidelines and related position statements to ensure they reflect latest research and are consistent across platforms. Implement an outright ban on the importation, manufacture, sale and rental of sunbeds for commercial or private use. Ensure all skin cancer prevention and early detection interventions are informed by robust research and quality data. Credit: Skin Cancer Prevention and Early Detection Strategy 2024 - 2028 MelNet’s full report can be accessed via this link: Skin Cancer Prevention and Early Detection Strategy 2024 - 2028: https://strategy.melnet.org.nz How Can We Protect Ourselves? At Smidge, we believe wearing sunscreen can be a good experience for everyone. We understand that finding effective sun protection is challenging, especially for children and those of us with sensitive skin. Choosing a zinc sunscreen is best for sensitive skin - learn more . Here’s how you can take positive, practical steps to keep your skin safe year-round: Slip, Slap, Wrap, and Smidge: Slip on a shirt, slap on a hat, wrap on sunglasses, and apply a smidge of our SPF 40 Daily Face & Body Sunscreen to yourself and the kids. Here’s how to apply Smidge properly. Seek Shade: When possible, stay in the shade, especially during peak UV hours (10 a.m. to 4 p.m.). Use Niwa’s handy tool to check the daily UV index in your region . Check Your Skin: Keep an eye on any changes to your skin and get a skin check-up. Did you know AA Members are entitled to a 20% discount at MoleMap !! SPF 40 Daily Face & Body Sunscreen Buy Now Learn More: Zinc Sunscreens are Best for Sensitive Skin

< Back How to stop getting sunburnt so easily. 26 Oct 2022 7 tips on how to avoid sunburn this summer. As the founder of a sunscreen company, I probably shouldn't admit to getting burnt...but even I make bad judgements when it comes to adequately protecting my fair skin from the harsh New Zealand sun - especially at the start of every summer! So please learn from my mistakes and use this guide to avoid getting a nasty sunburn this summer . You can still burn on cloudy days Apply sunscreen before your skin is red Be vigilant at the start of summer Protect your nose You need more than just sunscreen Apply sunscreen correctly Check your sunscreen is SPF certified Did you know? Over 90% of all skin cancer is due to excess sun exposure ( Health Navigator NZ ) and the highest reported rates of melanoma in the world are in Australia and New Zealand ( DermNet ). 1. Even when it's cloudy, you can still get burnt Probably one of the worst sunburns I have ever had was on a cloudy day. It was nice and warm so I was in and out of the water a lot - not even really drying off enough between swims to apply sunscreen to my body...or at least that's how I justified it at the time. I had terribly painful and red burn on my chest, so badly that it blistered. Even on cloudy days, 80% of the sun's rays can reach your skin causing sunburn and skin damage. 2. Don't wait until your skin is showing signs of redness to apply sunscreen When I was younger, I thought as long as my skin wasn't pink or red that I was doing just fine. What I didn't know is that by the time the red appearance of sunburn starts to show, the damage has well and truly been done . So don't wait until you see visible signs of sun damage before applying sunscreen. In fact, you should apply sunscreen before you leave the house, giving it time to sink in. 3. Be extra vigilant at the start of summer You are more likely to get burnt at the beginning of summer for several reasons: Your skin is likely to be more fair and soft after winter and therefore will burn easily Cooler temperatures means you are less likely to think of applying sunscreen. Don't be fooled - the sun in New Zealand especially is very strong and can cause skin damage year-round. You are likely to be more complacent about sunscreen application because chances are, you haven't worn sunscreen since last summer. Our top tip: check the expiration date on your sunscreen. If it is passed the date then it may not provide you with the level of SPF labelled! Our plastic free sunscreen tins are great because you can see exactly how much sunscreen you have left so you are less likely to waste it and you know exactly when it is time to top up. 4. Protect your shnoz! Your nose, face, scalp and other commonly sun-exposed areas are the most likely parts of the body to be sun damaged and get melanoma. So wear a hat and reapply sunscreen to these areas more often. 5. You need more than just sunscreen Sunscreen isn't the only thing you need to protect yourself from sunburn. Wear long shirts, a sarong or a beach poncho to keep your skin covered when possible. Seek shade in the middle of the day when the UV rays are the strongest and wear a hat and sunglasses. 6. How to Apply Sunscreen Correctly Applying sunscreen incorrectly is one of the easiest ways to get a sunburn - this is because you think you are protected when you're not. Wear broad-spectrum sunscreen that has a sun protection factor (SPF) of at least 30. Apply before you go outside, and re-apply every two hours, especially if you are swimming or sweating. 7. New Sunscreen Regulations New Zealand In September 2022, a new sunscreen safety bill became law in New Zealand. All sunscreens sold in New Zealand must meet the AS/NZ 2604:2012 sunscreen standard meaning they must be independently tested for SPF levels. It is very important to choose a sunscreen that meets these regulations otherwise you may not be getting the level of SPF protection that you think. Learn more about the new sunscreen NZ regulations here. Shop Smidge Suncare SPF40 Sunscreen References DermNet. Melanoma. Retrieved on 11 September 2022 from https://dermnetnz.org/topics/melanoma Health Navigator New Zealand. Skin Cancer. Retrieved on 11 September 2022 from https://www.healthnavigator.org.nz/health-a-z/s/skin-cancer/

< Back Welcome to Smidge Suncare: Same Great Sunscreen, Fresh New Look 22 Oct 2024 Kia ora! We’re excited to introduce just a smidge, of something new, whilst keeping everything you love. Seasick Sunscreen has evolved into Smidge Suncare, with the same trusted sunscreen but a fresh look and name. SPF 40 Daily Face Sunscreen Buy Now What’s Changed? We’ve refreshed our look to better reflect our brand’s values—simple, effective protection that’s easy on the earth. While you might notice a few updates to our name and packaging, rest assured, it’s the same high-quality sunscreen, designed with love and care, that’s been keeping your skin protected. Smidge Suncare is now on sale in over 50 retailers across Aotearoa New Zealand including some of your favourite health stores, eco shops and more recently, pharmacies! Find your nearest stockist of Smidge Suncare. Seasick Sunscreen has become Smidge Suncare You might be wondering, why Smidge? The name captures the heart of what we do—it’s all about doing more with less. Just a smidge of our sunscreen is all you need for powerful protection, thanks to our compact, easy-to-carry tins and effective formulations. We also believe in doing all that we can to reduce our impact on the planet. From our sustainably-sourced ingredients to our commitment to plastic-free packaging, everything we do is aimed at reducing waste and minimising our environmental footprint. Every smidge makes a difference, and that’s why we’re proud to continue donating 2% of revenue to ocean conservation. Learn more about the regeneration of seaweed forests supported through purchase! https://www.loverimurimu.org/ Smidge Suncare Product Range If you loved Seasick Sunscreen’s SPF 40 Daily Face and Body Sunscreen, you’ll be happy to know that the formula you trust hasn’t changed. It’s still the same broad-spectrum protection, gentle on sensitive skin, and packed with naturally derived ingredients—perfect for everyday wear. The only change? The name and packaging! It’s now called Daily Face Sunscreen as we prepare to launch a new product that will make it even easier to protect your body, too. Who’s Behind Smidge Suncare? As we step into this exciting new phase, I’d like to reintroduce myself. Kia ora, I’m Nat, the founder of Smidge Suncare (previously Seasick Sunscreen Co.). I began creating my own sunscreen after struggling to find a product that was both effective and gentle on my sensitive skin—without harsh chemicals or unnecessary plastic waste. Smidge Suncare is proudly wāhine-led, and all of our products are still made right here in Aotearoa New Zealand. Our packaging remains plastic-free, and our shipping materials are FSC Certified , keeping our commitment to sustainability at the heart of everything we do. Thank you for being part of the journey! Save 15% on Our Old Branding As we make way for our fresh new Smidge packaging, we’re offering you a chance to stock up on our Seasick Sunscreen branded products at a great discount. From now until November 7th, you can get 15% off your purchase using the code 15OFF at checkout. Same great sunscreen, just the old branding! SPF 40 Daily Face Sunscreen Buy Now Travel Bundle (30g and 70g tins) Buy Now

< Back Zinc Sunscreens are Best for Sensitive Skin 18 Feb 2025 Zinc sunscreens are best for Sensitive Skin Is Smidge the best sunscreen for your sensitive skin? We’d love to hear from you! If you’ve tried Smidge, leave a review and help others discover a sunscreen that truly works for sensitive skin. Tell Us What You Think Why Zinc Oxide Sunscreen is Best for Sensitive Skin Zinc oxide is a natural mineral filter that sits on top of the skin, providing broad-spectrum protection against both UVA and UVB rays. Unlike chemical sunscreens, zinc forms a protective barrier without absorbing into the skin, making it a gentler option for those prone to irritation or allergies. Top Tip: Choosing a sunscreen free from artificial fragrances, parabens, and harsh preservatives can help reduce the risk of irritation. Zinc vs. Chemical Sunscreens Most conventional sunscreens contain chemical UV filters like oxybenzone and octocrylene, often paired with artificial fragrances and preservatives—common triggers for skin irritation (Keyes et al. 2019) . For babies under six months and those with sensitive skin, dermatologists recommend avoiding chemical sunscreens altogether ( The Australasian College of Dermatologists 2022 ) . Smidge is formulated without harsh chemicals, making it safe for sensitive, eczema-prone, and children's skin. With SPF 40 broad-spectrum protection, it shields your skin without causing irritation. ⭐️ So great for my skin! – Michael, Verified Buyer "For years, I battled rosacea and struggled to find a sunscreen that didn’t cause irritation. Chemical sunscreens always made it worse. Smidge is the ONLY product that doesn’t wreak havoc on my skin. In fact, I use it to calm my skin when it flares up. Such an amazing product!" The Smidge Sunscreen Story “I suffered from painful eczema as a child and remember how sunscreen would sting and burn my skin.” Coming from a family of eczema sufferers, Natalie (Founder of Smidge) made sure her first test subjects were her sister and cousins, whose young children also had sensitive skin. Smidge passed the test, and six years later, it’s now available in pharmacies and health stores, earning a reputation as the best sunscreen for sensitive skin. SPF 40 Daily Face & Body Sunscreen Buy Now Learn More: What Sunscreen Can I Use If I Have Eczema?