By Choosing Smidge You're Advocating for Ocean Regeneration

Blue Cradle Foundation is an NGO based in Aotearoa New Zealand and working across the Pacific region to advocate for marine regeneration and ocean literacy - and it’s exactly what you're supporting, every time you choose Smidge.

One of the reasons we chose to support Blue Cradle because of the incredible people behind it. I first met Sam Rowland (Board Chair) during my time working at Conservation Volunteers New Zealand, and was genuinely inspired by her deep passion for the ocean and her ability to make complex issues feel clear and accessible. Read on to learn more about how your Smidge purchase is helping support ocean education and advocacy across Aotearoa and the Pacific.

What Is Ocean Literacy and How Does it Help?

Blue Cradle's main role is to advance marine conservation, foster ocean awareness, and support education around ocean science and blue economy opportunities. They do this by supporting people to come together to develop new ideas using different knowledge systems and involving youth and local communities including Indigenous Peoples.

This all helps solve some of the most pressing issues, including climate change and biodiversity decline. 1% of our annual revenue is donated to supporting this work.

Blue Cradle's Seaweek Immersive Lab

For Seaweek 2026, Blue Cradle created an immersive lab in Christchurch to support learning, and inspire deeper conversations about the ocean and our role in caring for it. Visitors were able to step inside the world beneath the waves and explore the vibrant marine environments of Aotearoa and the Pacific - no snorkel required!

Learn More About What's Actually Happening in Our Oceans

Sam (Board Chair) has recently launched NZ Ocean News on Instagram — a community sharing easy-to-digest, science-based information about the state of our oceans. If you want to better understand what’s really happening beneath the surface, we highly recommend following along.

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