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Every time you choose Smidge, you're doing more than protecting your skin — you're also helping protect the moana.

New Zealand has some of the highest skin cancer rates in the world. Understanding why this is the case can help us make informed choices to protect ourselves and our whānau from the harmful effects of UV radiation.

If you’ve ever had sunscreen sting your eyes, you’ll know how painful it can be. In this guide, we’ll explore why sunscreen can cause eye irritation and why a waterless sunscreen like Smidge is the perfect solution.

Our SPF 40 sunscreen is powered by non-nano zinc oxide—giving you safe, effective protection without irritation.

Has Smidge made a difference for your skin? Learn why zinc sunscreens are best for sensitive skin.

At Smidge, we focus on transparency and emphasise the tangible steps we take to reduce our environmental impact.

With so many options available, it can be overwhelming to find the right sunscreen for you and your family. To make things easier, we’ve created a handy guide to help you select the best sunscreen for every need.

At Smidge, we believe that sun protection should align with your values. That’s why our vegan Daily Face and Body Sunscreen is formulated without any animal-derived ingredients or testing on animals.

Smidge Suncare is designed to be gentle, effective, and suitable for sensitive and eczema-prone skin.

Find out about the 7 ingredients we use in Smidge — an ideal choice for anyone looking for a safer alternative to conventional sunscreens.

Here’s everything you need to know about SPF, why Smidge is SPF 40, and how to make the most of your sun protection.

We’re excited to introduce just a smidge, of something new, whilst keeping everything you love. Seasick Sunscreen has evolved into Smidge Suncare, with the same trusted sunscreen but a fresh look and name.

There are so many types of sunscreen available that choosing one can be seriously confusing. Zinc-based sunscreens have gained significant popularity in recent years.

New Zealand has the highest melanoma rate in the world and sunscreen is an important part of protecting yourself against skin cancer. So why are so many people avoiding wearing sunscreen?

Octocrylene is a chemical UV filter: here's why you will never find it in our sunscreens.

The short answer is yes, you need to wear sunscreen year-round in Aotearoa New Zealand due to the high intensity of our UV rays. Even in Autumn and Winter.

As the founder of a sunscreen company, I probably shouldn't admit to getting burnt...but even I make bad judgements when it comes to adequately protecting my fair skin from the harsh New Zealand sun - especially at the start of every summer!

Shocking but true - sunscreens being sold in New Zealand have not needed to be independently tested or certified for SPF claims before now.

8 million tonnes of plastic enters the ocean every year and over 40% of plastic comes from product packaging.

Even if a sunscreen is labeled as "reef safe" there's no guarantee that it actually won't harm the corals, fish and other marine life. This is because there is no regulation when it comes to marketing a product as reef safe.