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At Smidge, we believe that sun protection should align with your values. That’s why our vegan Daily Face and Body Sunscreen is formulated without any animal-derived ingredients or testing on animals.

Smidge Suncare is designed to be gentle, effective, and suitable for sensitive and eczema-prone skin.

Find out about the 7 ingredients we use in Smidge — an ideal choice for anyone looking for a safer alternative to conventional sunscreens.

Here’s everything you need to know about SPF, why Smidge is SPF 40, and how to make the most of your sun protection.

We’re excited to introduce just a smidge, of something new, whilst keeping everything you love. Seasick Sunscreen has evolved into Smidge Suncare, with the same trusted sunscreen but a fresh look and name.

There are so many types of sunscreen available that choosing one can be seriously confusing. Zinc-based sunscreens have gained significant popularity in recent years.

New Zealand has the highest melanoma rate in the world and sunscreen is an important part of protecting yourself against skin cancer. So why are so many people avoiding wearing sunscreen?

Octocrylene is a chemical UV filter: here's why you will never find it in our sunscreens.

The short answer is yes, you need to wear sunscreen year-round in Aotearoa New Zealand due to the high intensity of our UV rays. Even in Autumn and Winter.

As the founder of a sunscreen company, I probably shouldn't admit to getting burnt...but even I make bad judgements when it comes to adequately protecting my fair skin from the harsh New Zealand sun - especially at the start of every summer!

Shocking but true - sunscreens being sold in New Zealand have not needed to be independently tested or certified for SPF claims before now.

8 million tonnes of plastic enters the ocean every year and over 40% of plastic comes from product packaging.

Even if a sunscreen is labeled as "reef safe" there's no guarantee that it actually won't harm the corals, fish and other marine life. This is because there is no regulation when it comes to marketing a product as reef safe.

The terms sunscreen, sunblock and suncream are often used interchangeably. But do they actually mean the same thing?

With the rising demand for sunscreen made without 'chemical' UV filters, many sunscreen brands are claiming to be 100% natural and chemical free. Unfortunately, it is just marketing bullsh*t.

6 reasons Smidge is the best sunscreen in NZ.