14 Apr 2025
Every time you choose Smidge, you're doing more than protecting your skin — you're also helping protect the moana.
Because you chose Smidge, we were able to donate $1,243 — 2% of our revenue from the last financial year — to ocean conservation. Your impact is real, and it's already making waves!
Where Your Support Went
With ocean ecosystems under threat from climate change, pollution and habitat loss, restoring biodiversity and building resilience in our oceans is at the forefront of the battle against climate change (Filbee-Dexter et al. 2022).
Your purchases helped fund:
Love Rimurimu is working to restore underwater forests by regenerating native seaweed in Te Whanganui-a-Tara Wellington. With seaweed forests vanishing globally, this mahi is critical. Not only are these forests vital carbon sinks, they’re also home to countless marine species. Our Smidge donation is helping fund seaweed plant-out efforts this year, with an intended 2000 more 'green gravel' heading out into the moana this winter at restoration sites around Te Motu Kairangi.
Blue Cradle’s Ocean Literacy programme equips rangatahi and communities with the knowledge and tools to understand and care for our marine environment. From schools to science centres, their mahi is making marine conservation more accessible and inspiring the next generation of ocean conservationists.
Tell Us What Causes Matter to You
At Smidge, we’re all about impact — using simple, naturally derived ingredients, staying plastic-free, and supporting projects that restore our environment. Learn more about Our Impact.
We want to hear from you. Join our private Facebook group and tell us what matters to you. Together, we’re building something special — a community creating positive impact for people and the planet.
Learn More:
Is Smidge Reef Safe?
