31 Mar 2025
New Zealand has some of the highest skin cancer rates in the world (Science Learning Hub, July 29, 2008). Understanding why this is the case can help us make informed choices to protect ourselves and our whānau from the harmful effects of UV radiation.
Burn time within minutes in NZ
Aotearoa New Zealand often ranks highest globally for skin cancer rates, with people able to burn within minutes even on cloudy days.
Our location closer to the ozone hole means UV rays are more intense, increasing the risk of skin damage (The Starfish, 2024). The peak UV season — typically from September to April — can catch people off guard, especially during cooler, cloudy days when the sunburn risk still exists.
We love the outdoors
Whether it's at the beach, tramping in the bush, or enjoying a summer barbecue. This active, outdoor lifestyle often results in extended sun exposure. While our love for the sun is a big part of who we are, it also means we need to be more vigilant about sun protection.
Limited Awareness and Prevention
According to a recent report from MelNet (MelNet Press Release, Scoop, 2025), a national strategy has been launched to address New Zealand's high skin cancer rates through improved prevention and early detection. Despite increased efforts, many Kiwis still underestimate the dangers of sun exposure. Common misconceptions, like thinking sunburn is harmless or that a “base tan” provides protection, contribute to the issue.
The New Skin Cancer Prevention Strategy
Developed by the Melanoma Network of New Zealand (MelNet) in collaboration with skin cancer experts and stakeholders (including Consumer NZ) the strategy outlines 12 key recommendations to strengthen prevention and early detection efforts. Consumer health spokesperson Belinda Castles said the strategy’s recommendations regarding sun-protection products are consistent with what Consumer NZ has been advocating for over many years.
The strategy outlines 12 key recommendations:
Establish a comprehensive, multi-sectoral, nationally co-ordinated skin cancer prevention and early detection programme.
Provide all health professionals working in New Zealand with structured training in the prevention and early detection of skin cancer.
Develop a nationally consistent triage and audit service for the early detection and management of skin cancer that involves both primary and secondary care.
Plan and deliver public education campaigns that promote sun safety and early detection, and evaluate their reach and impact.
Adopt World Health Organization recommended sun protection guidelines in all education settings.
Mandate and enforce sun protection policies for workplaces with workers who work outdoors.
Adopt sun protection policies in sports settings where participants are exposed to high levels of solar ultraviolet radiation.
Integrate sun protection into planning for outdoor recreation areas where people congregate.
Increase access and affordability of high-quality sun protection products.
Review existing sun protection guidelines and related position statements to ensure they reflect latest research and are consistent across platforms.
Implement an outright ban on the importation, manufacture, sale and rental of sunbeds for commercial or private use.
Ensure all skin cancer prevention and early detection interventions are informed by robust research and quality data.
Credit: Skin Cancer Prevention and Early Detection Strategy 2024 - 2028
MelNet’s full report can be accessed via this link: Skin Cancer Prevention and Early Detection Strategy 2024 - 2028: https://strategy.melnet.org.nz
How Can We Protect Ourselves?
At Smidge, we believe wearing sunscreen can be a good experience for everyone. We understand that finding effective sun protection is challenging, especially for children and those of us with sensitive skin. Choosing a zinc sunscreen is best for sensitive skin - learn more.
Here’s how you can take positive, practical steps to keep your skin safe year-round:
Slip, Slap, Wrap, and Smidge: Slip on a shirt, slap on a hat, wrap on sunglasses, and apply a smidge of our SPF 40 Daily Face & Body Sunscreen to yourself and the kids. Here’s how to apply Smidge properly.
Seek Shade: When possible, stay in the shade, especially during peak UV hours (10 a.m. to 4 p.m.). Use Niwa’s handy tool to check the daily UV index in your region.
Check Your Skin: Keep an eye on any changes to your skin and get a skin check-up. Did you know AA Members are entitled to a 20% discount at MoleMap!!
Learn More:
Zinc Sunscreens are Best for Sensitive Skin
