< Back Reef safe sunscreen: false claims and certifications explained. 17 Aug 2022 How to know if your sunscreen is truly reef safe. Even if a sunscreen is labeled as "reef safe" there's no guarantee that it actually won't harm the corals, fish and other marine life. This is because there is no regulation when it comes to marketing a product as reef safe. More research and tighter regulations are much needed but thankfully, the Haereticus Environmental Laboratory (HEL) is already doing some great work in this space. Reef Safe Sunscreen Certification HEL is a non-profit, scientific organisation on a mission to conserve wildlife and ecosystems, just like us! Products labeled with HEL’s Protect Land + Sea Certification means that the product has been laboratory‐tested using analytical‐forensic techniques to verify that the product is free of the chemicals that are known pollutants in many different environments (freshwater streams, river, beaches, and ocean systems) or harmful to wildlife such as corals, fish, birds, marine mammals, sea turtles. These chemicals aren't just bad for coral reefs; they can also be harmful to your body. One of the most common toxic ingredients in sunscreen is oxybenzone , an emerging human and environmental contaminant often used in conventional sunscreens ( DiNardo & Downs, 2018 ). Damaging Sunscreen Chemicals Pollutants HEL checks for when certifying a product include: Any form of microplastic sphere or beads. Any nanoparticles like zinc oxide or titanium dioxide. Oxybenzone Octinoxate 4-methylbenzylidene camphor Octocrylene Para-aminobenzoic acid (PABA) Methyl Paraben Ethyl Paraben Propyl Paraben Butyl Paraben Benzyl Paraben Triclosan Our products do not contain any of these ingredients AND our sunscreen is also plastic-free . Packaging is often forgotten about when it comes to "reef safe" claims and certification yet most sunscreen packaging is difficult if not impossible to recycle. The impact of plastic pollution on marine life is well known. Read more about our safe sunscreen ingredients. Shop Smidge Suncare SPF40 Sunscreen References DiNardo J. C., Downs C. A., 2018. Dermatological and environmental toxicological impact of the sunscreen ingredient oxybenzone/benzophenone-3. J Cosmet Dermatol, 17(1):15-19. DOI: 10.1111/jocd.12449 Haereticus Lab. Protect Land and Sea Certification. Retrieved 17 August 2022, available from https://haereticus-lab.org/protect-land-sea-certification-3/

< Back Welcome to Smidge Suncare: Same Great Sunscreen, Fresh New Look 22 Oct 2024 Kia ora! We’re excited to introduce just a smidge, of something new, whilst keeping everything you love. Seasick Sunscreen has evolved into Smidge Suncare, with the same trusted sunscreen but a fresh look and name. SPF 40 Daily Face Sunscreen Buy Now What’s Changed? We’ve refreshed our look to better reflect our brand’s values—simple, effective protection that’s easy on the earth. While you might notice a few updates to our name and packaging, rest assured, it’s the same high-quality sunscreen, designed with love and care, that’s been keeping your skin protected. Smidge Suncare is now on sale in over 50 retailers across Aotearoa New Zealand including some of your favourite health stores, eco shops and more recently, pharmacies! Find your nearest stockist of Smidge Suncare. Seasick Sunscreen has become Smidge Suncare You might be wondering, why Smidge? The name captures the heart of what we do—it’s all about doing more with less. Just a smidge of our sunscreen is all you need for powerful protection, thanks to our compact, easy-to-carry tins and effective formulations. We also believe in doing all that we can to reduce our impact on the planet. From our sustainably-sourced ingredients to our commitment to plastic-free packaging, everything we do is aimed at reducing waste and minimising our environmental footprint. Every smidge makes a difference, and that’s why we’re proud to continue donating 2% of revenue to ocean conservation. Learn more about the regeneration of seaweed forests supported through purchase! https://www.loverimurimu.org/ Smidge Suncare Product Range If you loved Seasick Sunscreen’s SPF 40 Daily Face and Body Sunscreen, you’ll be happy to know that the formula you trust hasn’t changed. It’s still the same broad-spectrum protection, gentle on sensitive skin, and packed with naturally derived ingredients—perfect for everyday wear. The only change? The name and packaging! It’s now called Daily Face Sunscreen as we prepare to launch a new product that will make it even easier to protect your body, too. Who’s Behind Smidge Suncare? As we step into this exciting new phase, I’d like to reintroduce myself. Kia ora, I’m Nat, the founder of Smidge Suncare (previously Seasick Sunscreen Co.). I began creating my own sunscreen after struggling to find a product that was both effective and gentle on my sensitive skin—without harsh chemicals or unnecessary plastic waste. Smidge Suncare is proudly wāhine-led, and all of our products are still made right here in Aotearoa New Zealand. Our packaging remains plastic-free, and our shipping materials are FSC Certified , keeping our commitment to sustainability at the heart of everything we do. Thank you for being part of the journey! Save 15% on Our Old Branding As we make way for our fresh new Smidge packaging, we’re offering you a chance to stock up on our Seasick Sunscreen branded products at a great discount. From now until November 7th, you can get 15% off your purchase using the code 15OFF at checkout. Same great sunscreen, just the old branding! SPF 40 Daily Face Sunscreen Buy Now Travel Bundle (30g and 70g tins) Buy Now

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Answer all your questions such as: How does Smidge Sunscreen work? What is the SPF rating? How to use it? FAQs Frequently asked questions General What is Smidge sunscreen? Smidge is a mineral SPF 40 sunscreen. It's very different to the greasy, liquid sunscreens most people are familiar with. Our waterless formula applies like a balm and you use far less than you do a water-based sunscreen. How does Smidge sunscreen work? Smidge contains 22% non-nano zinc oxide — a mineral UV filter that sits on top of your skin where it provides broad spectrum protection (UVA and UVB rays). Is Smidge a reef-safe sunscreen? At Smidge, we do not use oxybenzone or octinoxate—the two key ingredients banned under Hawaii’s Reef-Safe Sunscreen Bill. While this means Smidge meets the criteria associated with the term "reef safe", we avoid using it. Why? Because the term ‘reef safe’ is unregulated and frequently misused to greenwash. For instance, does simply removing harmful ingredients while packaging products in plastic truly make a sunscreen reef safe? We don’t think so. How do you use Smidge? Less than you think — and that's the point. Smidge is concentrated without fillers or water, so just a smidge is genuinely all you need. A pea-sized amount covers your face; a small dollop covers your arms and shoulders. The tin goes further than it looks. That said, don't forget re-applying is key. Dermatologists in New Zealand recommend reapplying all sunscreen every 2 hours, regardless of what the product claims. Is Smidge good for sensitive skin and babies? Yes. Smidge is formulated with non-nano zinc oxide, which is widely regarded as one of the safest UV filters for sensitive skin — including babies and young children. There are no harsh chemical UV filters, no fragrances, and no parabens. Will Smidge leave a white cast on my skin? Most zinc sunscreens are very thick making them difficult to rub in. Smidge melts with the heat of your skin making it easier to rub and blends to a natural finish on most skin tones. Warm the product between your fingers first, then apply in small amounts and blend as you go.

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< Back Safe Sunscreen Ingredients: Why we use just 7 ingredients in Smidge 18 Nov 2024 When choosing a sunscreen, understanding what the ingredient list is can make all the difference in finding a product that’s safe, effective, gentle on sensitive skin and better for the planet. Here, we break down the 7 ingredients we use in Smidge — an ideal choice for anyone looking for a safer alternative to conventional sunscreens. Chemical Vs “Natural” Sunscreen Firstly, it’s important to know there are 2 types of sunscreen: chemical and mineral (or “natural”). Most sunscreens rely on chemical UV filters, such as oxybenzone and homosalate, which can irritate sensitive skin. Mineral or “natural” sunscreens on the other hand, are those made with physical UV filters such as zinc oxide. Mineral-Based Sunscreens Safer for Kids and Sensitive Skin Mineral sunscreens, particularly those with zinc oxide, offer physical protection by reflecting harmful rays. Unlike chemical sunscreens, which absorb UV rays and convert them into heat within the skin, mineral sunscreens are less likely to cause irritation or disrupt the skin’s natural balance. Smidge’s 7 safe ingredients: 1: Zinc Oxide Zinc oxide is a mineral filter that sits on top of the skin, where it protects against UVA and UVB rays. It is non-irritating and suitable for sensitive skin, including eczema-prone or children’s skin. Its effectiveness without harmful chemicals makes it the primary ingredient in safe sunscreens like Smidge, providing SPF 40 broad-spectrum protection. 2: CocoNut Oil Moisturising, healing and non-greasy, coconut oil helps moisturise and soothe the skin without synthetic fragrances or preservatives, which can often trigger allergies or irritation. 3. Shea Butter Shea butter is nourishing and can offer a natural boost to the skin barrier, helping maintain moisture even in the sun. Shea creates a creamy, easily spreadable texture, making Smidge application smooth and enjoyable. Our shea butter is fully traceable to the AAK Kolo Nafaso direct sourcing program in West Africa , positively contributing to social, economic and environmental well-being. 4. Candelilla Wax Candelilla wax is a vegan alternative to beeswax, commonly used to enhance sunscreen's texture and water resistance. 5. Caprylic/Capric Triglyceride* Caprylic/Capric Triglyceride is plant-based and gives our sunscreen its smooth yet non-greasy feel. It's 100% biodegradable and perfectly safe for use. 6. Polyglyceryl-2 Dipolyhydroxystearate* Made from plant oils such as coconut oil and castor oil, this ingredient is soothing on sensitive skin. 7. Polyglyceryl-3 Diisostearate* This is another plant-derived ingredient. It is gentle, moisturising on the skin and this ingredient receives the highest score on the EWG scale. *We use these three ingredients as natural emulsifiers, ensuring Smidge maintains a smooth, creamy texture that doesn’t separate over time, unlike many other "natural" sunscreens. What’s Not In Smidge Sunscreen Water: our concentrated formula goes 2-3x further than water-based sunscreens Chemical UV filters: Avoid sunscreens with synthetic chemicals like oxybenzone and avobenzone if you have sensitive skin Fragrances: choosing sunscreens without artificial fragrances, parabens, and other potential allergens can help reduce the risk of irritation. Common Questions About Sunscreen Ingredients 1. Is mineral sunscreen as effective as chemical sunscreen? Yes! Mineral sunscreens offer reliable broad-spectrum protection and are often a healthier choice for sensitive skin types. 2. Will mineral sunscreen leave a white cast? While some mineral sunscreens can leave a white cast, Smidge is designed to rub in well without a white cast, thanks to our carefully selected ingredients and texture! 3. How often should I reapply? Dermatologists in New Zealand recommend that all sunscreens should be reapplied every two hours , or after swimming, sweating, or towel drying, for best protection. Watch our video on how to apply Smidge A Smidge Different: Sunscreen that actually feels good At Smidge, our goal is to provide sun protection that works harmoniously with your skin and the environment. Our Daily Face and Body Sunscreen with SPF 40 includes zinc oxide as the active ingredient, complemented by soothing and moisturising natural ingredients like coconut oil and shea butter. This formulation not only meets the Australia-New Zealand standard for SPF protection (AS/NZS 2604:2021) but also aligns with the needs of those with sensitive skin and a desire for a plastic-free and NZ-made product. For more information on Smidge Suncare’s ingredients and our commitment to safe, effective sun protection, visit our Safe Sunscreen Ingredients page. Shop Now

We use 100% plastic-free shipping! Your order will be sent in a FSC-certified cardboard mailer. It can be reused and at the end of its life it can be recycled in a kerbside recycle bin. ​ Our Shipping Policy 100% plastic-free shipping Your order will be sent in a FSC-certified cardboard mailer. It can be reused and at the end of its life it can be recycled in a kerbside recycle bin. Shipping times NZ Urban - 1-3 Business Days NZ Rural - 3-5 Business Days Australia Nationwide - 5-7 Business Days Please Note: Weekends do not count in your shipping days, if you order on a Friday afternoon, Saturday or Sunday your order will be with the courier company on Monday. Shipping costs New Zealand NZ Urban (excluding rural) - $7 NZ Rural - $11* Free shipping on orders over $60 Australia Nationwide - $15 Free shipping on orders over $120 *Please select the correct shipping for your address as we are unable to send your rural order if you select standard.

How to apply our sunscreen? All you need is just a smidge. How to Apply Our Sunscreen Step 1: Just a Smidge Warm a smidge (pea-sized amount) in your palms (this is enough to cover your face). Step 2: Spread Gently Spread gently across your skin - there is no need for vigorous rubbing like you do with liquid sunscreens in plastic squeezy bottles. Our sunscreen spreads easily and doesn’t leave a white cast. Step 3: Repeat Repeat the process using approximately a pea-sized amount for each body part i.e one for each arm, one for each leg and so on, until all areas of exposed skin are covered. Step 4: Re-apply Re-apply at least every 2 hours or as needed. download instructions

< Back When should I wear sunscreen in New Zealand? 27 Mar 2023 Avoid skin damage by wearing sunscreen in Autumn and Winter. The short answer is yes, you need to wear sunscreen year-round in Aotearoa New Zealand due to the high intensity of our UV rays. Even in Autumn and Winter. On Thursday March 16th between 11:30-3:30 the UV index was between 6-8 which is categorised as High ( Niwa, Today's UV Index ) . According to Dr Richard McKenzie, a NIWA scientist, " when the UV index is 3 that means, for a fair-skinned person, about an hour before you get skin damage . If the UV index is twice as big – 6, it's going to be half an hour, 12, [it's going to be] quarter of an hour " ( RNZ 2018 ). As a fair-skinned redhead, I know for a fact that I would be beetroot red after 30 mins to one hour outside on an Autumn day like today (March 16th 2023, UV index 6-8). How Much Sunscreen Do You Need? Conventional sunscreens have a LOT of water in them so you need to apply at least 1 tsp per body part to get adequate coverage. Seasick Sunscreen contains no water so a little bit goes a long way. We recommend starting with a good pea-sized blog for your face and going from there. How Often Should Your Reapply Sunscreen? This really depends on your own skin tone and what you are doing - for example are you swimming lots and then towel drying? If so then you should reapply more often. It is recommended to reapply all types of sunscreen every 2 hours however, this is unlikely to actually happen, especially in Autumn and Winter. If you are like me, I apply sunscreen first thing in the morning, sometimes under makeup and then go about my busy day....If I am lucky, I will reapply sunscreen to my face, neck and shoulders when sitting outside at lunch time or in the afternoon on a sunny day. Shop Smidge Suncare SPF40 Sunscreen References Niwa. Today's UV Index. https://niwa.co.nz/our-services/online-services/uv-and-ozone/todays-uv-index Skin cancer science: Sunscreen in winter urged as study reveals flaws in UV advice. RNZ Nine to Noon. 18 September 2018. Available from https://www.rnz.co.nz/national/programmes/ninetonoon/audio/2018663002/skin-cancer-science-sunscreen-in-winter-urged-as-study-reveals-flaws-in-uv-advice

Join our newsletter and win with Smidge. Everything you need and nothing you don't - very on brand for us. Good Things Come in Small Packages Sign up to the Smidge newsletter for your chance to win a stay for two in a tiny home in the Coromandel — because if anyone knows the value of a little going a long way, it's us. Ocean views, forest surroundings, and bathed in sunshine. Everything you need, nothing you don't — very on brand for us. This spring, we're giving away a stay in this dream Whitianga escape, valued at over $1,000. Details coming via our newsletter, so pop your email in below! Register for updates