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Sun care made better

Gentle on skin. Big on impact.

Mineral sun care for
sensitive skin

Just a smidge goes a long way — plastic-free, naturally derived, and perfect for on-the-go. Developed by a redhead for the harsh New Zealand sun, Smidge won’t sting your eyes, and is gentle enough for kids and sensitive skin.

Shop Smidge.

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“As someone with fair, sensitive skin, sunscreen is a daily must for me,"​​

- Nat, Smidge Founder and CEO

What our customers are saying

"Finally, a sunscreen that ticks all the boxes!

Comes in a tin so you can get every last bit of it and 100% recyclable. A tiny amount goes a very long way. Most importantly, my face doesn't break out in allergies when I put it on (unlike almost every other product)"

- Saba, Verified Customer

As seen in...

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