If you're interested in selling Smidge Suncare in your store, get in touch with us today. Interested in Stocking Smidge? Gentle on Skin. Big on impact. Smidge is proud to partner with like-minded retailers who care about people and the planet. We offer high-performing sunscreen made right here in Aotearoa—crafted with naturally derived ingredients and broad-spectrum protection that works. A lready loved by customers across Aotearoa, Smidge is ready to make a difference on your shelves too. Fill out the form below and we’ll be in touch with our wholesale info & pricing. Why Stock Smidge? It Sells Stocked in 50+ locations. Featured in Women’s Weekly, Kia Ora Magazine, and RNZ. Fills a Niche Eco-conscious, sensitive-skin friendly, and trusted by families. Shelf-Ready Compact tins with bold, beautiful branding—perfect for counters, travel sections, and impulse buys. Local & Impact-Led Wāhine Māori-owned. Proudly made in Aotearoa. 2% of revenue goes to ocean conservation. Request a Sample Name* Email* Phone* Store Name or Link to Website* Postal Address for Sample* Why Smidge would be a good fit for your store?* We'll be in touch if we think your store is a good fit! Submit What our retailers are saying "May I say, of all suppliers I have dealt with so far, you are by far the most responsive, organised and thoughtful yet." - Will, Run Pōneke Email us at: natalie@smidge.co.nz for more information

Answer all your questions such as: How does Smidge Sunscreen work? What is the SPF rating? How to use it? FAQs Frequently asked questions General What is Smidge sunscreen? Smidge is a mineral SPF 40 sunscreen. It's very different to the greasy, liquid sunscreens most people are familiar with. Our waterless formula applies like a balm and you use far less than you do a water-based sunscreen. How does Smidge sunscreen work? Smidge contains 22% non-nano zinc oxide — a mineral UV filter that sits on top of your skin where it provides broad spectrum protection (UVA and UVB rays). Is Smidge a reef-safe sunscreen? At Smidge, we do not use oxybenzone or octinoxate—the two key ingredients banned under Hawaii’s Reef-Safe Sunscreen Bill. While this means Smidge meets the criteria associated with the term "reef safe", we avoid using it. Why? Because the term ‘reef safe’ is unregulated and frequently misused to greenwash. For instance, does simply removing harmful ingredients while packaging products in plastic truly make a sunscreen reef safe? We don’t think so. How do you use Smidge? Less than you think — and that's the point. Smidge is concentrated without fillers or water, so just a smidge is genuinely all you need. A pea-sized amount covers your face; a small dollop covers your arms and shoulders. The tin goes further than it looks. That said, don't forget re-applying is key. Dermatologists in New Zealand recommend reapplying all sunscreen every 2 hours, regardless of what the product claims. Is Smidge good for sensitive skin and babies? Yes. Smidge is formulated with non-nano zinc oxide, which is widely regarded as one of the safest UV filters for sensitive skin — including babies and young children. There are no harsh chemical UV filters, no fragrances, and no parabens. Will Smidge leave a white cast on my skin? Most zinc sunscreens are very thick making them difficult to rub in. Smidge melts with the heat of your skin making it easier to rub and blends to a natural finish on most skin tones. Warm the product between your fingers first, then apply in small amounts and blend as you go.

We use 100% plastic-free shipping! Your order will be sent in a FSC-certified cardboard mailer. It can be reused and at the end of its life it can be recycled in a kerbside recycle bin. ​ Our Shipping Policy 100% plastic-free shipping Your order will be sent in a FSC-certified cardboard mailer. It can be reused and at the end of its life it can be recycled in a kerbside recycle bin. Shipping times NZ Urban - 1-3 Business Days NZ Rural - 3-5 Business Days Australia Nationwide - 5-7 Business Days Please Note: Weekends do not count in your shipping days, if you order on a Friday afternoon, Saturday or Sunday your order will be with the courier company on Monday. Shipping costs New Zealand NZ Urban (excluding rural) - $7 NZ Rural - $11* Free shipping on orders over $60 Australia Nationwide - $15 Free shipping on orders over $120 *Please select the correct shipping for your address as we are unable to send your rural order if you select standard.

Get a $5 discount on your order Apply reward when placing your first order. Get Reward Get a $5 discount for each friend you refer Get special perks for you and your friends Give your friends a $5 discount. Applies to the lowest priced item in the cart. Get a $5 discount for each friend who places an order. Applies to the lowest priced item in the cart. Log in to refer * Applies to the lowest priced item in the cart.

Plastic-free Sunscreen + Sustainable Practices. Protecting the environment is at the heart of what we do — that's why we take a holistic approach to sustainability. Our Impact Protecting the environment is at the heart of what we do — that's why we take a holistic approach to sustainability. every smidge adds up… 2% of our annual revenue — not just profits — is donated to ocean conservation and education. We're proud to support Blue Cradle's mission to grow ocean literacy, and the Love Rimurimu marine habitat restoration project. Conventional sunscreens can contain up to 70% water. Counter-intuitive? Yes - by formulating without water, we save thousands of litres every year. It also means less packaging, lighter parcels, and a smaller footprint from shelf to sand. Less waste. More impact — just a smidge. Our aluminum tins are infintely recyclable and we ship online orders in FSC recycled certified cardboard. We are reducing our carbon footprint and minimising waste by saying no to plastic. Smidge is a wāhine-led, NZ-owned and operated social enterprise protecting both people and the planet. Thanks for supporting a NZ made sunscreen business!

Get a $5 discount on your order Apply reward when placing your first order. Get Reward Applies to the lowest priced item in the cart.

View information around the Smidge Suncare Privacy Policy. Privacy Policy This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from smidgesuncare.co.nz (the “Site”). Personal information we collect When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. We collect Device Information using the following technologies: - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. - “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”. When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. How do we use your personal information? We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: - Communicate with you; - Screen our orders for potential risk or fraud; and - When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). Sharing you personal Information We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/ You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. Behavioural advertising As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of targeted advertising by using the links below: - Facebook: https://www.facebook.com/settings/?tab=ads - Google: https://www.google.com/settings/ads/anonymous - Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/ Do not track Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. Data retention When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. Changes We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Contact Us: For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at natalie@smidgesuncare.co.nz

< Back What is the best sunscreen in NZ? 5 Jul 2022 6 reasons Smidge is the best sunscreen in NZ. I guess that depends on what you mean by ‘best’ so we have broken this down into six categories: the best SPF protection best value for money best feel best look best environmental values/practices best sunscreen for sensitive skin. 1. Best sunscreen - SPF protection The Cancer Council states that SPF50+ filters out 98% of UVB radiation, while SPF30 blocks out 96.7% of UVB - this is only 1.3% more protection . SPF 50 sunscreens can therefore mislead people into thinking they are more protected than they actually are; however, an SPF50 Sunscreen still needs to be reapplied every 2 hours and after swimming and exercise, and applied correctly. SPF 50 requires the use of a large amount of UV filters and is most often achieved by using chemical UV filters and/or nano-particles. In summary, the Cancer Council recommends using a sunscreen that is SPF 30 or above. 2. Best sunscreen - value for money Conventional sunscreens are up to 70% water meaning you need to use a lot to protect your skin. That’s why they are usually sold in 200ml+ bottles. Our formula has no water in it meaning it goes 2-3 times further. Ethique prices their waterless shampoo bars to reflect the fact that they equate to 3 bottles of conventional shampoo. 3x bottles regular shampoo = approx. $33 1x Ethique bar = $22 Our formula has no water in it meaning a little goes a really long way! 3x chemical sunscreen bottles = approx. $45 2x conventional mineral sunscreen containing water = $60 1x Seasick Sunscreen = $33 But don’t take our word for it. Here is what Eco-blogger , Juliet had to say about our sunscreen: “Did you notice that there was no water in that ingredient list? What that means is that a little goes a very long way. I couldn’t believe that tiny amount required to cover my face.” In summary, yes our sunscreen costs a bit more upfront but when applied correctly, it's going to go a lot further than your typical liquid sunscreen that is poured out of a plastic bottle. 3. Best sunscreen - application feel “This sunscreen is awesome! Such a beautiful texture, has no chemical smell and just feels like putting moisturiser on. Amazing product, 100% recommend.” - Amelia, happy customer. The number one thing we hear from people is how much they hate greasy sunscreen! To be perfectly honest, a feature I focused on when I developed my formula but by a stroke of luck we have created a non-greasy sunscreen that sinks right into the skin and feels great! How do we know this? Because each summer we have hundreds of people try our sunscreen at our market days and that is the number one feedback that we hear. 4. Best sunscreen - look Many mineral sunscreens are made with powdered zinc oxide which can leave a white caste on the skin. To avoid this, lots of sunscreens and personal care products are made using nano-sized particles (particle size <100 nanometers) to formulate lotions that rub in more easily and leave less of a tint. I use sunscreen daily (at work, while exercising, outdoor events etc.) so creating a formula that doesn’t leave me looking white like a ghost was a high priority for me. That’s why I searched the world for a zinc dispersion which glides onto the skin and doesn’t leave a white tint! We were able to achieve this without using nano zinc (particle size <100 nanometers). Although good science is still lacking in this area, scientists think that non-nano particles have less of an impact on marine life which is why we only use non-nano zinc. 5. Best sunscreen - for the environment Firstly, let me start by saying, no sunscreen is good for the environment. However, many chemical UV filters and of course plastic pollution have been shown to cause significant damage to the environment. So, when we do need to wear sunscreen, it is important to avoid ingredients that have been shown to cause damage to marine life and avoid plastic and other single-use sunscreen containers where possible! Kaitiakitanga (environmental “stewardship”) is our core value and the health of our oceans is at the heart of every decision we make. We aren’t perfect, but we take sustainability seriously which is why our product is: plastic free (both the sunscreen and shipping materials) made with non-nano zinc and a handful of careful selected ingredients that produced sustainably and are safe for the environment 2% revenue is donated to ocean conservation Our sustainability goals for the future are: to become Aotearoa New Zealand’s first and only reef-safe certified brand. Click here to learn more about the Land and Sea Certification we are working towards. offer tin refills so you can keep using your same tin over and over again. I think it's important to recognise that although we try to minimise our impact on the environment, ultimately we are still using resources and putting stress on the environment when large amounts of tourists/beach goers wearing sunscreen enter the water. So we can minimise our impact even further by covering our skin by wearing long clothing and staying out of the sun during the hottest time of day which helps to reduce the chance of melanoma too! 6. Best for sensitive skin Every summer, I get to meet hundreds of my awesome customers at the summer markets. This is how I learnt how many people out there suffer from painful skin irritations from conventional sunscreen chemicals. Here is what they say: “I have very sensitive dry skin and most of the commercialised sunscreen irritates my skin. I like Seasick Sunscreen because its like a cream and is made of all natural and chemical free ingredients that doesn't irritate my skin.” - Glenda Seasick Sunscreen voted "Staff Pick" at the Sustainability Trust Eco Store! "Seasick Sunscreen is AMAZING! I looked for ages for a good plastic free sunscreen and this one works magic! Made it through the entire summer without a single sunburn! Very economical too!" - Jade, Customer Service Okay, okay we are a bit biased and truly think we do have the best face and body sunscreen in Aotearoa New Zealand. BUT there are some other inspiring brands out there making the best sunscreen in other countries and they deserve recognition too. We are inspired by Badger Zinc Tin from the USA and Mama Kuleana from Hawaii. Shop Smidge Suncare SPF40 Sunscreen

Join our newsletter and win with Smidge. Everything you need and nothing you don't - very on brand for us. Good Things Come in Small Packages Sign up to the Smidge newsletter for your chance to win a stay for two in a tiny home in the Coromandel — because if anyone knows the value of a little going a long way, it's us. Ocean views, forest surroundings, and bathed in sunshine. Everything you need, nothing you don't — very on brand for us. This spring, we're giving away a stay in this dream Whitianga escape, valued at over $1,000. Details coming via our newsletter, so pop your email in below! Register for updates

We have a new look! Seasick Sunscreen is now Smidge Suncare. While our name has changed, you’ll still enjoy the same results with the same products you trust. We've got a new look! Seasick Sunscreen Co. is now Smidge Suncare. Shop Now Made with just seven naturally-derived ingredients. Smidge Suncare feels great and truly works. It's non-greasy, won't sting your eyes, and is gentle enough for kids and sensitive skin— developed by a redhead for the harsh New Zealand conditions! Shop Smidge. Quick View Daily Face & Body Sunscreen SPF 40 - for sensitive skin and travel From Regular Price $24.90Sale Price Add a cleanser — 50% off with any SPF Quick View 2 handy sizes On-the-Go SPF Bundle I Travel Sunscreen Regular Price $64.90 Sale Price $49.90 Quick View $104.70 value save $24.90 Protect & Cleanse Bundle + Free Travel-size SPF Regular Price $104.70 Sale Price $79.80 Quick View 45g = up to 65 uses Powder Based Cleanser & Mask Price $39.90 Add a cleanser — 50% off with any SPF “As someone with fair, sensitive skin, sunscreen is a daily must for me," - Nat, Smidge Founder and CEO our story What our customers are saying "Finally, a sunscreen that ticks all the boxes! Comes in a tin so you can get every last bit of it and 100% recyclable. A tiny amount goes a very long way. Most importantly, my face doesn't break out in allergies when I put it on (unlike almost every other product)" - Saba, Verified Customer As seen in...

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In the unlikely event of you not being completely stoked with your sunscreen, please let us know! We're passionate about customer satisfaction so email us and we can chat. Not Satisfied? Refunds and Returns If you aren't completely stoked with your sunscreen please let us know! We're passionate about customer satisfaction so email us and we can chat. Returns If you are not 100% happy with your purchase we offer 30-day fuss-free returns (from the time you place your order) on unopened and unused products. If 30 days have gone by since your purchase or the product has been used, unfortunately, we can’t offer you a refund or exchange. We only replace items if they are defective or damaged. Please note that returned items can not be resold so consider the environmental impact when choosing to return a product. Shipping will not be refunded unless the item is deemed to be faulty. To be eligible for our return policy, your sunscreen must have been purchased from smidge.co.nz and you must provide a valid proof of purchase. We monitor return activity for any abuses of the system and have the right to limit or deny returns in all instances. Refunds (if applicable) Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. We will also notify you of the approval or rejection of your refund. If you are approved, then your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within a certain amount of days. You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund. Please contact us at: natalie@smidge.co.nz for return and refund enquiries